Other Marketing Experience Fluency Trends for 2023:
Posted: Sat Dec 07, 2024 9:58 am
Same day delivery — a constantly evolving topic. Users want to have the goods as soon as possible, and ideally on the same day .
Click&Collect – consumers, also in connection with the desire to obtain a given product as quickly as possible, want to be able to collect it in person.
We believe that in 2023 we need to prepare for a year of companies reducing their marketing budgets, and consequently searching for solutions that will maximize the effectiveness of their activities. We see this as a huge opportunity for companies such as eCommerce Team, which are able to conduct ecommerce digital marketing "on behalf of customers" in a 360-degree model, and thanks to fully integrated activities based on a holistic strategy, ensure the most effective use of budgets.
CSR - its importance is constantly growing
Corporate Social Responsibility, in short jamaica mobile phone number CSR, is a strategy in which a company voluntarily takes into account social interests, environmental aspects and also relations with employees. As confirmed by research, more and more consumers pay attention to whether a given business is socially responsible. According to the e-Chamber report "Responsible e-commerce", as many as 75% of consumers believe that the involvement of an e-company in CSR activities has a positive impact on its image.
As the events of 2022 have shown, a company's social activities have a major impact on consumer decisions. We believe this trend will be even more important in 2023, as more and more customers are not only guided by price, but also by the carbon footprint of a product, for example. Generation Z is also making its voice heard in the consumer market, and values not only the product itself, but also the story behind it. That is why it is worth starting to plan a company strategy that takes into account socially or environmentally responsible activities. Especially if this topic has been put on the back burner so far.
Authenticity – Global Mobile Marketing Trend in 2023
Social media users increasingly appreciate the lack of filters and staged shots. This trend is already visible. Just look at the TikTok platform. It is dominated by short recordings, often created on a phone and edited "on the fly". Another proof of the upcoming changes in social media is the BeReal application.
Notification appearance in the BeReal application
Notification appearance in the BeReal application
The BeReal app is a response to the global marketing trend
It allows you to publish only one post per day. Users are given a 2-minute window at a random time of day during which they can share a post. This must consist of two photos taken at the same time: one from the front camera and the other from the back. The application does not allow for any editing, and the random time does not allow you to prepare. It is true that it is possible to add a photo outside the 2-minute window, but in this case, information about the delay is displayed next to the post. This inconspicuous application has already been downloaded 53 million times worldwide in October 2022.
Click&Collect – consumers, also in connection with the desire to obtain a given product as quickly as possible, want to be able to collect it in person.
We believe that in 2023 we need to prepare for a year of companies reducing their marketing budgets, and consequently searching for solutions that will maximize the effectiveness of their activities. We see this as a huge opportunity for companies such as eCommerce Team, which are able to conduct ecommerce digital marketing "on behalf of customers" in a 360-degree model, and thanks to fully integrated activities based on a holistic strategy, ensure the most effective use of budgets.
CSR - its importance is constantly growing
Corporate Social Responsibility, in short jamaica mobile phone number CSR, is a strategy in which a company voluntarily takes into account social interests, environmental aspects and also relations with employees. As confirmed by research, more and more consumers pay attention to whether a given business is socially responsible. According to the e-Chamber report "Responsible e-commerce", as many as 75% of consumers believe that the involvement of an e-company in CSR activities has a positive impact on its image.
As the events of 2022 have shown, a company's social activities have a major impact on consumer decisions. We believe this trend will be even more important in 2023, as more and more customers are not only guided by price, but also by the carbon footprint of a product, for example. Generation Z is also making its voice heard in the consumer market, and values not only the product itself, but also the story behind it. That is why it is worth starting to plan a company strategy that takes into account socially or environmentally responsible activities. Especially if this topic has been put on the back burner so far.
Authenticity – Global Mobile Marketing Trend in 2023
Social media users increasingly appreciate the lack of filters and staged shots. This trend is already visible. Just look at the TikTok platform. It is dominated by short recordings, often created on a phone and edited "on the fly". Another proof of the upcoming changes in social media is the BeReal application.
Notification appearance in the BeReal application
Notification appearance in the BeReal application
The BeReal app is a response to the global marketing trend
It allows you to publish only one post per day. Users are given a 2-minute window at a random time of day during which they can share a post. This must consist of two photos taken at the same time: one from the front camera and the other from the back. The application does not allow for any editing, and the random time does not allow you to prepare. It is true that it is possible to add a photo outside the 2-minute window, but in this case, information about the delay is displayed next to the post. This inconspicuous application has already been downloaded 53 million times worldwide in October 2022.