Cost per lead generated

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Every company should include this data among its Digital Marketing KPIs. Cost per lead shows the cost of acquiring a new potential customer. Complemented with the cost per conversion metric, you can evaluate whether various marketing activities are worth the effort, time and resources spent on attracting new leads.

Cost per conversion
This is one of the Digital Marketing KPIs that helps show how much it cost to acquire a lead that was also converted into a paying customer. While an advertising campaign can generate hundreds of leads for you, usually only 2% of them turn into a customer.

If your cost per conversion is less than your customer lifetime value , your marketing strategy is wasting resources instead of generating profit.

Average conversion time
Monitoring the time it takes for leads to convert into paying users belarus mobile database shows how effective your sales process is. So if the conversion time is too long, your potential customers may lose interest in your service or product and you may lose them to a competitor.

2) Sales team response time
One of the biggest problems in B2B is the response time of sales teams: it is estimated that the average time for the first response to a customer is 42 hours. Nowadays, this can be a big problem, considering the new B2B buyer profile .

After all, during this period your lead may have made the same type of contact with the competition, may have decided to redirect the budget to another project – and your company lost the business.

So this is one of the Digital Marketing KPIs that needs continuous monitoring.

Tip: Find out not only how quickly your sales team responds to leads, but also how quickly your competition responds. And make the necessary adjustments to get ahead.

3) Social media reach and engagement
Your company's social media strategy is a key part of your inbound marketing efforts.

These channels help you distribute your content, as well as interact and connect with your current and potential customers.

So to monitor this KPI, it is worth monitoring the growth in the number of followers (and the relevance of this to your target audience).

You can also track engagement through metrics that determine lead conversions and the percentage of traffic generated to your website coming from your social media.