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So, when analyzing your competitors, for example, you can identify a potential risk. From there, you can take preventive action so that this company doesn't take your position in the market. And so do your customers.

Similarly, analyzing your client’s negotiating power is essential to knowing how to proceed in sales negotiations. Your sales team will know how far they can go.

This is the case in complex sales processes, for example. It is very common for buyers from large companies to use the famous bluff to try to achieve lower prices. Such as talking about other offers.

So if you know what your competitors’ cost limits are, you can have a better sales strategy and reduce the risk of losing business.

Furthermore, through the advertising strategies outlined, you will netherlands mobile database know who your target audience is, as well as what their desires and needs are, or how they position themselves and how to speak to them.

Your market knowledge expands. This way, you understand how your business should position itself to obtain a greater return on capital, visibility and brand value .

Other opportunities will also be visualized more clearly, such as:

Expand the company ,
Establish partnerships,
Negotiate mergers between companies in the same segment.
As well as threats that may arise along the way. Thus, reducing risks through the application of competitiveness strategies is quite visible. In addition to being essential for the future of the company.

Greater longevity for the company
Finally, we cannot forget something essential. Differentiation marketing results in a more prosperous future for the company. Not only that: the brand gains better conditions for long-term results.

The effects of differentiation strategies do not appear instantly. But rather in the medium and long term. Because a company that wins over not only customers, but also fans of the brand, is able to have frequent and recurring sales .

So these fans also bring in new consumers, always through recommendations, testimonials and posts in the media.

We have seen throughout this guide that differentiation marketing is a great power for any company.