Programmatic Media: How Can It Help Your Business?
Posted: Sat Feb 22, 2025 8:27 am
Recent controversies have led major companies such as Coca-Cola and Unilever to cut their investments in Facebook – putting programmatic media in the spotlight.
Often confused with the Google Display Network, programmatic advertising has advantages (and some disadvantages, nothing is perfect) that can help your company boost sales and generate more brand awareness.
Come and find out more – so you can make the best decisions about investing in digital marketing.
Programmatic Media vs. Google Display Network (GDN)
Many people think that they are the same thing – but that’s not ghana mobile database quite the case. While both aim to get your message across to a target audience, each has its pros and cons.
Here's what you need to know about the Google Display Network and programmatic advertising.
What is the Google Display Network (GDN)?
It’s a system that allows you to reach your audience while they’re browsing the web – checking their email, watching YouTube, browsing, or using mobile apps. The network, which spans over 2 million websites, will display your ads to a targeted audience, allowing your business to find new customers or engage existing ones.
On this platform, your business (or your digital marketing agency ) bids on your preferred ad spaces, which automatically optimize over time for better results.
You can also select different tiers of sites, blacklist certain sites, and see where your ads are being displayed.
Often confused with the Google Display Network, programmatic advertising has advantages (and some disadvantages, nothing is perfect) that can help your company boost sales and generate more brand awareness.
Come and find out more – so you can make the best decisions about investing in digital marketing.
Programmatic Media vs. Google Display Network (GDN)
Many people think that they are the same thing – but that’s not ghana mobile database quite the case. While both aim to get your message across to a target audience, each has its pros and cons.
Here's what you need to know about the Google Display Network and programmatic advertising.
What is the Google Display Network (GDN)?
It’s a system that allows you to reach your audience while they’re browsing the web – checking their email, watching YouTube, browsing, or using mobile apps. The network, which spans over 2 million websites, will display your ads to a targeted audience, allowing your business to find new customers or engage existing ones.
On this platform, your business (or your digital marketing agency ) bids on your preferred ad spaces, which automatically optimize over time for better results.
You can also select different tiers of sites, blacklist certain sites, and see where your ads are being displayed.