With these points in mind, we focus this video on highlighting the benefits of a well-done online competitor analysis . By understanding how you stack up against your competitors, you’ll be able to see what you can improve in your business and thus get on your path to success.
Here are five key points that your competitor analysis should focus on:
Website content
A competitor’s website is a goldmine of free greece telegram data information. It’s like walking into a store, all lined with windows, to see what’s on display. It’s easy, it doesn’t cost you anything, and it doesn’t take much time, so there’s no excuse for not checking out your top competitors’ websites!
More specifically, it's important to stay informed about what your competitors are creating:
Is it current and relevant?
Are your competitors using social media to amplify their content and create engagement?
The answers to these questions are on your competitor’s website right now. And since you have them, you’ll know how to improve your own content marketing strategy .
Search engine optimization (SEO)
List three phrases that you think your customers might use when searching for your products or services on Google. Then, type each one into Google and see what results you get.
Does your website appear on the first page?
Do any of your competitors appear?
Building content around the keywords and phrases your target audience is searching for is a key part of establishing a consistent and successful online presence, but it requires beating your competitors through good SEO (Search Engine Optimization) design .
Sponsored links and remarketing
PPC and remarketing campaigns can be tricky to manage effectively. Even more so when you don’t have accurate data on how much your competitors are spending to acquire customers with certain keywords.
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