The impact of Google EAT on search rankings
Posted: Sat Feb 22, 2025 6:00 am
When it comes to SEO, it’s crucial to understand how Google evaluates content. One of the key concepts is EAT , which stands for Expertise, Authoritativeness, and Trustworthiness. While EAT isn’t a direct ranking factor, it plays a significant role in how Google ranks content.
How EAT influences Google's algorithm
Google uses EAT to determine content quality. This means that if finland mobile database your content demonstrates high levels of expertise, authority, and trustworthiness, it is more likely to rank well. Below are some ways EAT influences rankings:
Quality Assessment : Google evaluators look for high-quality content that meets EAT standards.
User trust : Trustworthy content is more likely to be shared and linked to, which can improve rankings.
Reputation : Websites with a strong reputation for expertise are favored in search results.
The relationship between EAT and YMYL content
EAT is especially important for Your Money or Your Life (YMYL) content, which includes topics that may affect a person's health, finances, or safety. For example:
Health advice should come from qualified professionals.
Financial information must be accurate and reliable.
Legal content should be written by subject matter experts.
If a website provides misleading information in these areas, it can seriously damage its EAT and, consequently, its rankings.
How EAT influences Google's algorithm
Google uses EAT to determine content quality. This means that if finland mobile database your content demonstrates high levels of expertise, authority, and trustworthiness, it is more likely to rank well. Below are some ways EAT influences rankings:
Quality Assessment : Google evaluators look for high-quality content that meets EAT standards.
User trust : Trustworthy content is more likely to be shared and linked to, which can improve rankings.
Reputation : Websites with a strong reputation for expertise are favored in search results.
The relationship between EAT and YMYL content
EAT is especially important for Your Money or Your Life (YMYL) content, which includes topics that may affect a person's health, finances, or safety. For example:
Health advice should come from qualified professionals.
Financial information must be accurate and reliable.
Legal content should be written by subject matter experts.
If a website provides misleading information in these areas, it can seriously damage its EAT and, consequently, its rankings.