Infographic - a powerful marketing ally
Posted: Sat Feb 22, 2025 5:59 am
When browsing the web, it is increasingly common to come across an infographic. And if, when faced with the same topic, we have a long explanatory text or an infographic available, it is almost intuitive to click on the latter first, not only because it is visually more appealing, but also because it conveys the message in an objective, dynamic, quick and easy-to-understand way. All of this is particularly relevant in the fast-paced, always online and stimulus-filled world in which we live. Of course, if we later want to delve deeper into the subject, we then move on to other communication media.
Infographics are visual taiwan mobile database of information/ideas/knowledge , combining text, illustrations and graphics. When applied well, they attract attention, accelerate perception, lead to action and encourage sharing – in other words, they attract, are useful and are recognized as valuable by the target audience.
Historically , infographics began appearing offline in newspapers, magazines, technical and educational manuals to share, in a condensed form, data obtained through studies and research. Given their success and level of acceptance, they were quickly adopted by companies on web platforms, where vertical reading is privileged, the first impact is fundamental and the speed of understanding the information is critical .
In the area of information technology, infographics are especially useful for simplifying concepts, giving dynamism to more complex messages, demonstrating practical results of use, and sharing the added value of the business/offer (“what's in it for me”) in a direct and simple way .
Infographics have undoubtedly revolutionized the way we read and write and have become an important work tool for both creators and information seekers. However, they cannot be taken lightly and require planning, knowledge of the subject matter, the ability to summarize, organize and have an aesthetic sense – and, of course, a great deal of teamwork between the copywriter and the designer.
Infographics are visual taiwan mobile database of information/ideas/knowledge , combining text, illustrations and graphics. When applied well, they attract attention, accelerate perception, lead to action and encourage sharing – in other words, they attract, are useful and are recognized as valuable by the target audience.
Historically , infographics began appearing offline in newspapers, magazines, technical and educational manuals to share, in a condensed form, data obtained through studies and research. Given their success and level of acceptance, they were quickly adopted by companies on web platforms, where vertical reading is privileged, the first impact is fundamental and the speed of understanding the information is critical .
In the area of information technology, infographics are especially useful for simplifying concepts, giving dynamism to more complex messages, demonstrating practical results of use, and sharing the added value of the business/offer (“what's in it for me”) in a direct and simple way .
Infographics have undoubtedly revolutionized the way we read and write and have become an important work tool for both creators and information seekers. However, they cannot be taken lightly and require planning, knowledge of the subject matter, the ability to summarize, organize and have an aesthetic sense – and, of course, a great deal of teamwork between the copywriter and the designer.