TOFU, MOFU or BOFU: what stage of the sales funnel is your prospect at?
Posted: Sat Feb 22, 2025 5:42 am
sales funnel
The acronyms may seem a little (or very) strange at first, but they are just terms to distinguish prospects within the sales funnel in Inbound Marketing.
When defining a Digital Marketing and content strategy, your company begins to attract visitors to various malta mobile database channels. At this point, it is necessary to work on each stage of the sales funnel so that the purchasing process is well monitored and the prospect has access to content according to their moment, need and purchasing maturity.
Analyzing which stage of the sales funnel prospects are in is essential
When receiving a large number of leads, the marketing team has to analyze who is at the top of the funnel, who should be filtered and moved to the middle of the funnel, and finally who is actually at the point of purchase and has already reached the bottom of the funnel. This is where the acronyms start to make sense:
The acronyms may seem a little (or very) strange at first, but they are just terms to distinguish prospects within the sales funnel in Inbound Marketing.
When defining a Digital Marketing and content strategy, your company begins to attract visitors to various malta mobile database channels. At this point, it is necessary to work on each stage of the sales funnel so that the purchasing process is well monitored and the prospect has access to content according to their moment, need and purchasing maturity.
Analyzing which stage of the sales funnel prospects are in is essential
When receiving a large number of leads, the marketing team has to analyze who is at the top of the funnel, who should be filtered and moved to the middle of the funnel, and finally who is actually at the point of purchase and has already reached the bottom of the funnel. This is where the acronyms start to make sense: