In this orientation, marketing onl

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From the perspective of marketing management, when companies change, the marketing organization also changes. Therefore, marketing has already gone through different management philosophies. Now see which were the main ones and how marketing played its role: production orientation this is related to the marketing phase, which we saw previously. Companies only look inward, in the search for greater efficiency at the lowest possible cost, and focus on mass distribution.

y deduces what the market needs, without analyzing its demands singapore whatsapp data in depth. Product orientation it is also related to marketing, but the focus is on the product and the total quality of production. Marketing is concerned with delivering and propagating products with superior quality and performance, by deducing that this is what consumers want.

Sales orientationhere, companies begin to look at the market, but are not yet concerned with understanding its needs. Marketing is directly linked to sales: it must adopt persuasive language, which makes consumers buy at any cost, as they will not do this spontaneously. The problem? Nobody likes to feel pressured. Marketing orientation from here, we are talking about marketing, centered on the customer.