How to understand your persona for content marketing
Posted: Sat Feb 22, 2025 3:35 am
As we enter a new fiscal year, many business owners may want to improve their content marketing strategies. One effective way to do this is to create a persona of your buyers (the most important and symbolic user model for your product or service).
Why is persona understanding important?
In order to understand the persona of the purchasing group, it is necessary to analyze the characteristics and patterns of the purchasing behavior of all customers. In the process, you can learn detailed information such as "where do they research products before making a purchase", "how long do they research for", and "what makes them decide to buy".
It is possible to understand what kind of content is most effective according to the behavioral patterns of the personas obtained in this way. In addition, since multiple personas are often found, it is also possible to create content while targeting each persona. The greatest benefit of understanding personas is that you can obtain specific information that can serve as a guide for content creation in this way.
So let me show you three ways to actually understand your personas.
1. Collect information directly from your customers
The first method is to use information provided directly tongliao mobile number database by customers for persona analysis, such as conducting a questionnaire survey of customers or utilizing personal information that customers entered in advance when they registered. If you have the time, you can also call customers directly to gather their opinions.
When soliciting customer feedback, go beyond demographic information such as age and gender to ask questions about purchasing behavior, such as:
・Why did you purchase this product?
・What were the deciding factors in deciding which product you purchased?
・How much did you know about the product before you researched it?
・How long did it take you to find this product and decide to purchase it?
However, asking too many questions can discourage people from answering them, so it's important not to ask too many questions. If you're doing a survey over the phone, try to finish it in 5 minutes.
Why is persona understanding important?
In order to understand the persona of the purchasing group, it is necessary to analyze the characteristics and patterns of the purchasing behavior of all customers. In the process, you can learn detailed information such as "where do they research products before making a purchase", "how long do they research for", and "what makes them decide to buy".
It is possible to understand what kind of content is most effective according to the behavioral patterns of the personas obtained in this way. In addition, since multiple personas are often found, it is also possible to create content while targeting each persona. The greatest benefit of understanding personas is that you can obtain specific information that can serve as a guide for content creation in this way.
So let me show you three ways to actually understand your personas.
1. Collect information directly from your customers
The first method is to use information provided directly tongliao mobile number database by customers for persona analysis, such as conducting a questionnaire survey of customers or utilizing personal information that customers entered in advance when they registered. If you have the time, you can also call customers directly to gather their opinions.
When soliciting customer feedback, go beyond demographic information such as age and gender to ask questions about purchasing behavior, such as:
・Why did you purchase this product?
・What were the deciding factors in deciding which product you purchased?
・How much did you know about the product before you researched it?
・How long did it take you to find this product and decide to purchase it?
However, asking too many questions can discourage people from answering them, so it's important not to ask too many questions. If you're doing a survey over the phone, try to finish it in 5 minutes.