Landing Page or Chatbot? Differences and Where to Use
Posted: Sat Feb 22, 2025 3:28 am
With the advancement of conversational marketing – which increases lead generation through conversation – a question has been growing among those who work with digital marketing: should I use a landing page or a chatbot?
It works like this: the visitor is consuming your content, is impacted by a banner or a link in the text and, upon clicking, is directed to a landing page.
On this landing page there is a static form, where your visitor enters their data and becomes a lead.
This has always been the most popular way to convert and generate leads for any inbound and content strategy. But being the most popular is not the same as being the best.
In this text, we will show you the alternative to the landing page that the best brands are ecuador mobile database using to convert more leads – the landing page with a chatbot.
We will also talk a lot about conversational marketing , so that you can get to know the strategy better and clear up any doubts you may have.
Let's go? But first some definitions:
What is a landing page?
Landing page is an expression in English that means “landing page” or “destination page”.
Is this where you end up after clicking on a link? More or less. In theory, all landing pages from a link are landing pages. Google itself categorizes them as such in Google Analytics.
But, in practice – and according to the inbound methodology – a landing page is a single page, aimed at transforming visitors to your website into leads through an offer.
In other words: it is a page focused on conversion.
Check out: 4 Proven Ideas to Increase Your Website Conversion with Chatbots
For example, we have a lead calculator that we offer for free on our website, but only if you leave your contact information to download it.
But where is it? Where to leave the information? On the lead calculator landing page.
The vast majority of traditional landing pages will present the following characteristics:
Good copywriting and persuasive writing;
A clear presentation of what the offer is;
Buttons on each fold of the page to take advantage of the offer;
Simple images and minimalist design;
A form at the end to capture data.
Read also: 16 Best Landing Page Tools to Generate Leads
It is this last point that we will focus on in this text – we will talk about what is more worthwhile: landing pages or websites with a chatbot, or even a chatbot landing page.
But let's talk more about chatbots first?
What is a chatbot?
A chatbot is a feature. Unlike a landing page – which is a page – a chatbot can be installed on any page of your website.
The chatbot simulates a real conversation through flows that you configure in advance. With commands already defined and a path mapped out, the visitor can use the chatbot for several things:
Clarify doubts about the product;
Request a quote ;
Ask to be directed to support;
Download a material;
Request documents;
Request technical assistance;
Among others. The chatbot operates within each segment with personalized flows, so you can use it for a multitude of situations . More on this now:
Read also: Blog to Generate Leads: 10 Essential Strategies
What is a chatbot for?
Chatbot uses are as customizable as the conversational flows you determine.
But overall, the main advantages of a chatbot include higher lead conversion, better lead distribution, and organization of contact requests on your website.
It works like this: the visitor is consuming your content, is impacted by a banner or a link in the text and, upon clicking, is directed to a landing page.
On this landing page there is a static form, where your visitor enters their data and becomes a lead.
This has always been the most popular way to convert and generate leads for any inbound and content strategy. But being the most popular is not the same as being the best.
In this text, we will show you the alternative to the landing page that the best brands are ecuador mobile database using to convert more leads – the landing page with a chatbot.
We will also talk a lot about conversational marketing , so that you can get to know the strategy better and clear up any doubts you may have.
Let's go? But first some definitions:
What is a landing page?
Landing page is an expression in English that means “landing page” or “destination page”.
Is this where you end up after clicking on a link? More or less. In theory, all landing pages from a link are landing pages. Google itself categorizes them as such in Google Analytics.
But, in practice – and according to the inbound methodology – a landing page is a single page, aimed at transforming visitors to your website into leads through an offer.
In other words: it is a page focused on conversion.
Check out: 4 Proven Ideas to Increase Your Website Conversion with ChatbotsFor example, we have a lead calculator that we offer for free on our website, but only if you leave your contact information to download it.
But where is it? Where to leave the information? On the lead calculator landing page.
The vast majority of traditional landing pages will present the following characteristics:
Good copywriting and persuasive writing;
A clear presentation of what the offer is;
Buttons on each fold of the page to take advantage of the offer;
Simple images and minimalist design;
A form at the end to capture data.
Read also: 16 Best Landing Page Tools to Generate LeadsIt is this last point that we will focus on in this text – we will talk about what is more worthwhile: landing pages or websites with a chatbot, or even a chatbot landing page.
But let's talk more about chatbots first?
What is a chatbot?
A chatbot is a feature. Unlike a landing page – which is a page – a chatbot can be installed on any page of your website.
The chatbot simulates a real conversation through flows that you configure in advance. With commands already defined and a path mapped out, the visitor can use the chatbot for several things:
Clarify doubts about the product;
Request a quote ;
Ask to be directed to support;
Download a material;
Request documents;
Request technical assistance;
Among others. The chatbot operates within each segment with personalized flows, so you can use it for a multitude of situations . More on this now:
Read also: Blog to Generate Leads: 10 Essential StrategiesWhat is a chatbot for?
Chatbot uses are as customizable as the conversational flows you determine.
But overall, the main advantages of a chatbot include higher lead conversion, better lead distribution, and organization of contact requests on your website.