The advantages of using automated marketing processes
Posted: Thu Feb 20, 2025 10:45 am
Marketing has taken a leading role in any company that offers a product or service and wants to position itself in the market. Within marketing there are many tools that can be used to generate more sales, build customer loyalty or position the brand. The question is whether all marketing actions carried out should be manual. Is it possible to choose automatic processes that fit the proposed strategy?
The first thing to be clear about is that automatic marketing processes replace manual work previously done by a person. For example, mass mailing, or responding to messages that arrive through the web, social networks , invitations based on data records on a landing page, etc.
But how are these automatic processes implemented?
Using software that allows you to perform actions automatically and in a programmed manner. As we mentioned before, this helps to optimise time, as several tasks can be performed simultaneously, and put the focus of attention on other new zealand mobile database processes that do require human intervention.
What are the real advantages of using automated marketing processes?
They allow you to develop more complex marketing tasks that a person could not perform.
Reduces people's work costs and times.
Detailed control of actions can be made and results can be analyzed.
Thanks to these automatic processes, better audience segmentation can be achieved, so that each person receives the content they need and are interested in.
The latter is where the concepts of Lead Nurturing and Lead Scoring come from. The former refers to lead nurturing, which are email chains that are sent after website visitors perform a specific action. The latter qualifies the leads, assessing where the buyer persona is in the process in order to bring them closer to the purchase.
These are two fundamental concepts in marketing automation. They emerged when companies, with the growth of the Internet, had to start planning their marketing campaigns in a more in-depth way. These processes began by helping marketing professionals with mass mailings, managing websites, creating databases, managing social media profiles, etc.
Content is still the key
Although some processes are automated, we must not forget that in these times, although it may sound paradoxical, the brand must appear as human as possible so that consumers continue to believe and trust in it. Automatic marketing processes are carried out with the aim of optimising time and based on a strategy, to be able to implement it efficiently and achieve results. But content will continue to be the key, since it is what makes users follow our products and services, “buy the idea” and continue choosing us.
The first thing to be clear about is that automatic marketing processes replace manual work previously done by a person. For example, mass mailing, or responding to messages that arrive through the web, social networks , invitations based on data records on a landing page, etc.
But how are these automatic processes implemented?
Using software that allows you to perform actions automatically and in a programmed manner. As we mentioned before, this helps to optimise time, as several tasks can be performed simultaneously, and put the focus of attention on other new zealand mobile database processes that do require human intervention.
What are the real advantages of using automated marketing processes?
They allow you to develop more complex marketing tasks that a person could not perform.
Reduces people's work costs and times.
Detailed control of actions can be made and results can be analyzed.
Thanks to these automatic processes, better audience segmentation can be achieved, so that each person receives the content they need and are interested in.
The latter is where the concepts of Lead Nurturing and Lead Scoring come from. The former refers to lead nurturing, which are email chains that are sent after website visitors perform a specific action. The latter qualifies the leads, assessing where the buyer persona is in the process in order to bring them closer to the purchase.
These are two fundamental concepts in marketing automation. They emerged when companies, with the growth of the Internet, had to start planning their marketing campaigns in a more in-depth way. These processes began by helping marketing professionals with mass mailings, managing websites, creating databases, managing social media profiles, etc.
Content is still the key
Although some processes are automated, we must not forget that in these times, although it may sound paradoxical, the brand must appear as human as possible so that consumers continue to believe and trust in it. Automatic marketing processes are carried out with the aim of optimising time and based on a strategy, to be able to implement it efficiently and achieve results. But content will continue to be the key, since it is what makes users follow our products and services, “buy the idea” and continue choosing us.