How to identify the ideal type of ABM for each business?
Posted: Thu Feb 20, 2025 10:30 am
Even though it is on the rise, few Brazilian companies are exploring the potential of ABM. Those who know how to take advantage of it gain a great competitive advantage, capable of helping to increase Marketing ROI .
In this scenario, it is common to spain mobile database doubts about which model to invest in. In other words, how to create a solid and assertive strategy? If you are facing this dilemma, here are some tips!
Identify the ICP
The first step is to create an ICP profile — or ideal customer profile. To do this, you need to gather as much information as possible about your best customers.
They can serve as a basis for creating this semi-fictional character. Some of the questions that should be asked at this point are:
what is the segment of the target companies;
what is the number of employees;
what are the main pains and demands;
what challenges prevent them from growing;
how long on the market;
what are your values, purposes, etc.
Defining the ICP will guide your business in developing well-structured and segmented strategies. After all, they must be aligned with the needs of potential customers.
In this scenario, it is common to spain mobile database doubts about which model to invest in. In other words, how to create a solid and assertive strategy? If you are facing this dilemma, here are some tips!
Identify the ICP
The first step is to create an ICP profile — or ideal customer profile. To do this, you need to gather as much information as possible about your best customers.
They can serve as a basis for creating this semi-fictional character. Some of the questions that should be asked at this point are:
what is the segment of the target companies;
what is the number of employees;
what are the main pains and demands;
what challenges prevent them from growing;
how long on the market;
what are your values, purposes, etc.
Defining the ICP will guide your business in developing well-structured and segmented strategies. After all, they must be aligned with the needs of potential customers.