What are the criteria for identifying dormant customers?
Posted: Thu Feb 20, 2025 10:19 am
The following factors can be used to identify dormant customers:
Last Purchase Date
Last contact date
Communication Record
Customer response history
Find out how long it has been since your customers lost contact with your company.
For example, if it has been more than a year since their ukraine mobile database last purchase or more than six months since their last login, they can be considered a dormant customer.
The exact period will vary depending on the company, but it is a good idea to identify it by noting that there has been no contact or access for a certain period of time.
When should you approach dormant customers?
We recommend that you approach dormant customers as soon as you realize they are dormant , because the longer they go uncontacted, the more time and effort it will take to reactivate them.
For example, there is a big difference in the customer's situation and psychological state between a no-contact period of six months and a no-contact period of two years. A customer who has not been contacted for two years is more likely to think, "It's too late now, I've left them alone for so long."
The earlier you approach, the more likely you are to dispel any distrust or dissatisfaction in a short period of time, so we recommend approaching early.
What is the most effective way to re-engage dormant customers?
The most effective way to uncover dormant customers is to use tools.
By utilizing a customer management tool in addition to an MA tool, you can quickly unearth dormant customers and clarify the most effective way to approach them.
Communication is essential when contacting customers, but if you use tools as a preliminary step, you can also obtain data that will be useful when developing new business.
Some MA tools and customer management tools are equipped with AI functions, which offer benefits such as suggesting new and innovative methods, so we recommend using them.
Last Purchase Date
Last contact date
Communication Record
Customer response history
Find out how long it has been since your customers lost contact with your company.
For example, if it has been more than a year since their ukraine mobile database last purchase or more than six months since their last login, they can be considered a dormant customer.
The exact period will vary depending on the company, but it is a good idea to identify it by noting that there has been no contact or access for a certain period of time.
When should you approach dormant customers?
We recommend that you approach dormant customers as soon as you realize they are dormant , because the longer they go uncontacted, the more time and effort it will take to reactivate them.
For example, there is a big difference in the customer's situation and psychological state between a no-contact period of six months and a no-contact period of two years. A customer who has not been contacted for two years is more likely to think, "It's too late now, I've left them alone for so long."
The earlier you approach, the more likely you are to dispel any distrust or dissatisfaction in a short period of time, so we recommend approaching early.
What is the most effective way to re-engage dormant customers?
The most effective way to uncover dormant customers is to use tools.
By utilizing a customer management tool in addition to an MA tool, you can quickly unearth dormant customers and clarify the most effective way to approach them.
Communication is essential when contacting customers, but if you use tools as a preliminary step, you can also obtain data that will be useful when developing new business.
Some MA tools and customer management tools are equipped with AI functions, which offer benefits such as suggesting new and innovative methods, so we recommend using them.