multiple pages targeting too few queries
Posted: Thu Feb 20, 2025 9:46 am
Additional keywords will not only help you eliminate cannibalization, but they will also help you get more organic traffic. Update your internal link structure so that all link text related to the cannibalized keyword points to the page you want to rank for in search engines.
PPC campaign in search
• To detect cannibalization, look at your Google Ads keyword reports .
• To eliminate keyword overlap in jordan phone number data your PPC ads , try switching your keywords to exact match, grouping them by customer query types, and adding them as negative keywords to unrelated ad sets.
• Avoid using plurals and check your spelling in your keywords.
• If you’re using Dynamic Search Ads , add keywords that you’re targeting in other search campaigns as negatives.
• Try to avoid overlapping geographic targets for your PPC ads. If you’re targeting each region separately, always exclude all other cities or regions. If you’re targeting a specific area around a specific point, make sure that the radii don’t overlap.
A few sentences in conclusion
Keyword cannibalization occurs when two or more of your marketing assets are trying to rank for the same keyword. This can happen in both SEO and PPC, reducing your results and profits. Therefore, you should regularly review your marketing performance and take action if you notice cannibalization.
PPC campaign in search
• To detect cannibalization, look at your Google Ads keyword reports .
• To eliminate keyword overlap in jordan phone number data your PPC ads , try switching your keywords to exact match, grouping them by customer query types, and adding them as negative keywords to unrelated ad sets.
• Avoid using plurals and check your spelling in your keywords.
• If you’re using Dynamic Search Ads , add keywords that you’re targeting in other search campaigns as negatives.
• Try to avoid overlapping geographic targets for your PPC ads. If you’re targeting each region separately, always exclude all other cities or regions. If you’re targeting a specific area around a specific point, make sure that the radii don’t overlap.
A few sentences in conclusion
Keyword cannibalization occurs when two or more of your marketing assets are trying to rank for the same keyword. This can happen in both SEO and PPC, reducing your results and profits. Therefore, you should regularly review your marketing performance and take action if you notice cannibalization.