7 practical tips: Effective team management through the eyes of sales directors
Posted: Thu Feb 20, 2025 9:35 am
ASales Director is responsible for leading the sales team and thus plays a key role in the company. His/her task is not only to motivate the people in the team and oversee the achievement of set goals, but also participates in strategic planning and launching new products and services to the market.
What is the job of a sales director? Specific responsibilities may vary depending on the size and industry of the business, but typically include:
Leadership , motivation, evaluation and overall team management.
Setting and communicating weekly, monthly, quarterly and annual sales goals .
Formulating and implementing strategic plans to achieve sales goals.
Working with customers to better understand their needs.
Expanding the customer base and building long-term customer relationships .
Preparation and review of sales reports and data analysis for strategic decision-making.
A good sales manager is not only great at closing deals, but also has the skills to lead a sales team. There is no single path to success, as every team and every market is unique. However, there are proven strategies that will help you achieve better results. Let's take a look at what really works in the world of sales.
What do CEOs and sales directors with many years of experience say about team management? Three interesting articles bring similar ideas. Let's take a comprehensive overview of how to effectively manage a sales team, from selecting and recruiting the right people to setting up processes and motivation to training and developing the team.
As CEO of RAYNET, which supplies popular CRM (Customer Relationship Management) solutions to sales teams, Martin Bazala is close to business.
It highlights 4 key areas for effective team management: business leadership , recruitment , business management and training, and mentoring . It reminds us of the importance of building trust in a business team.
It also emphasizes the recruitment and careful selection of team members, the necessity of setting up and continuously updating the business process, as well as the need for mentoring and training of salespeople in 4 basic areas (market and customers, product and competition, sales , as well as technologies and tools that will make work easier, such as CRM ).
Courses by topic:
Business and management
«The art of successful trading»
Artem Tovstenko
Digital Marketer at Laba
learn more
artem-5f48c0c2c75d8627081061-61c5cfaf2e426830355386.jpg
Business and management
«Sales team management»
Petr Tošner
Sales Program Manager EMEA, Axis Communications
learn more
dsc07996111-6475e44bc8f54636678541.png
Petr Tošner , who has twenty years of experience as a Sales Director at Microsoft, IBM iran phone number data and Axis Communications, emphasizes leading people as individuals in an interview with Laba Czech .
It also reminds us of recruitment , noting that it all starts with selecting team members and clearly defining who we are looking for. This is followed by careful training, which continues with daily support, coaching and education.
Tošner emphasizes the importance of knowing the team and its motivation, because everyone is motivated by something different. The basis of effective team management is a respectful approach and clear and polite communication.
He points out that "most companies have been disappointed when they expected a new CRM system to improve their business management. This did not happen. In most cases, business processes were not defined : what, who, when to do with a customer, a business case."
According to him, the job of a sales director is diverse and multidisciplinary. It is not just about managing a team, but especially about developing people and their personal growth. The role of a sales director is to "be there, help them, lead them."
In an article about effective sales team management, Jan Skovajsa from myTimi once again points out the importance of choosing the right people for your sales team, because 80% of success depends on who you choose.
Skovajsa also emphasizes how important it is for a Sales Director to dedicate their time to everyone on the team and become a mentor to their people .
A balanced combination of different skills leads to successful results.
All content in a useful format. Interviews, articles, life hacks and tips from the world of business and corporate on our LinkedIn profile.
Come join us!
7 points of effective team management
We can summarize the findings into seven basic points that result from experience in leading a sales team:
1. Leadership based on trust and respectful communication has a beneficial effect on team management. This is the absolute foundation from which a sales director can build.
2. An individual approach and good knowledge of the team is the starting point for understanding the individual needs and motivations of each team member.
3. Not underestimating recruitment and careful selection of the team has a crucial impact on success. The quality of recruitment directly affects the performance of the entire team. Careful selection ensures that everyone shares the company values and has the necessary skills to achieve goals.
4. Defining and updating business processes is also a necessary point, because otherwise even CRM will not help you. Effective business processes are the basis for successful business management. It is necessary to regularly update these processes and adapt them to changing market conditions so that CRM systems and other tools can be used as effectively as possible.
5. Onboarding and integrating new team members requires a careful approach that includes not only introducing the company culture and processes, but also setting clear expectations and goals.
What is the job of a sales director? Specific responsibilities may vary depending on the size and industry of the business, but typically include:
Leadership , motivation, evaluation and overall team management.
Setting and communicating weekly, monthly, quarterly and annual sales goals .
Formulating and implementing strategic plans to achieve sales goals.
Working with customers to better understand their needs.
Expanding the customer base and building long-term customer relationships .
Preparation and review of sales reports and data analysis for strategic decision-making.
A good sales manager is not only great at closing deals, but also has the skills to lead a sales team. There is no single path to success, as every team and every market is unique. However, there are proven strategies that will help you achieve better results. Let's take a look at what really works in the world of sales.
What do CEOs and sales directors with many years of experience say about team management? Three interesting articles bring similar ideas. Let's take a comprehensive overview of how to effectively manage a sales team, from selecting and recruiting the right people to setting up processes and motivation to training and developing the team.
As CEO of RAYNET, which supplies popular CRM (Customer Relationship Management) solutions to sales teams, Martin Bazala is close to business.
It highlights 4 key areas for effective team management: business leadership , recruitment , business management and training, and mentoring . It reminds us of the importance of building trust in a business team.
It also emphasizes the recruitment and careful selection of team members, the necessity of setting up and continuously updating the business process, as well as the need for mentoring and training of salespeople in 4 basic areas (market and customers, product and competition, sales , as well as technologies and tools that will make work easier, such as CRM ).
Courses by topic:
Business and management
«The art of successful trading»
Artem Tovstenko
Digital Marketer at Laba
learn more
artem-5f48c0c2c75d8627081061-61c5cfaf2e426830355386.jpg
Business and management
«Sales team management»
Petr Tošner
Sales Program Manager EMEA, Axis Communications
learn more
dsc07996111-6475e44bc8f54636678541.png
Petr Tošner , who has twenty years of experience as a Sales Director at Microsoft, IBM iran phone number data and Axis Communications, emphasizes leading people as individuals in an interview with Laba Czech .
It also reminds us of recruitment , noting that it all starts with selecting team members and clearly defining who we are looking for. This is followed by careful training, which continues with daily support, coaching and education.
Tošner emphasizes the importance of knowing the team and its motivation, because everyone is motivated by something different. The basis of effective team management is a respectful approach and clear and polite communication.
He points out that "most companies have been disappointed when they expected a new CRM system to improve their business management. This did not happen. In most cases, business processes were not defined : what, who, when to do with a customer, a business case."
According to him, the job of a sales director is diverse and multidisciplinary. It is not just about managing a team, but especially about developing people and their personal growth. The role of a sales director is to "be there, help them, lead them."
In an article about effective sales team management, Jan Skovajsa from myTimi once again points out the importance of choosing the right people for your sales team, because 80% of success depends on who you choose.
Skovajsa also emphasizes how important it is for a Sales Director to dedicate their time to everyone on the team and become a mentor to their people .
A balanced combination of different skills leads to successful results.
All content in a useful format. Interviews, articles, life hacks and tips from the world of business and corporate on our LinkedIn profile.
Come join us!
7 points of effective team management
We can summarize the findings into seven basic points that result from experience in leading a sales team:
1. Leadership based on trust and respectful communication has a beneficial effect on team management. This is the absolute foundation from which a sales director can build.
2. An individual approach and good knowledge of the team is the starting point for understanding the individual needs and motivations of each team member.
3. Not underestimating recruitment and careful selection of the team has a crucial impact on success. The quality of recruitment directly affects the performance of the entire team. Careful selection ensures that everyone shares the company values and has the necessary skills to achieve goals.
4. Defining and updating business processes is also a necessary point, because otherwise even CRM will not help you. Effective business processes are the basis for successful business management. It is necessary to regularly update these processes and adapt them to changing market conditions so that CRM systems and other tools can be used as effectively as possible.
5. Onboarding and integrating new team members requires a careful approach that includes not only introducing the company culture and processes, but also setting clear expectations and goals.