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However, LinkedIn is not just a place for employers and employees, LinkedIn is also increasingly becoming a platform that entrepreneurs and personal brands use to market themselves. By introducing more content sharing options, LinkedIn has opened the door wide for content creators. LinkedIn is therefore increasingly becoming a platform for people who already have a company or work as freelancers. These people are not interested in looking for a job or necessarily making new contacts and writing to them.

For example to sell products or services. LinkedIn also brought advertisers to LinkedIn honduras mobile database by introducing LinkedIn ads. LinkedIn ads were initially used more as a B2B ( business to business) tool. Over time, however, many B2C (business to customer) companies also decided to advertise on LinkedIn. As LinkedIn became more of a content sharing platform, the platform opened its doors to everyone.

This is because a lot of the content posted on LinkedIn is not necessarily industry-specific, but can be consumed and understood by a wide range of people. LinkedIn is therefore a platform for everyone, not just for people looking for a job or wanting to market themselves. For some people, LinkedIn has even become a platform where they can stay in touch with friends and former work colleagues. For these people, the social media aspect is more important than looking for a job or marketing themselves on the platform.