What is ROAS?
Posted: Thu Feb 20, 2025 9:05 am
This metric, which stands for Return on Advertising Spend , measures the financial return generated by each real invested in advertising campaigns. In other words, it shows how much you earn for each real invested in advertising.
For B2B companies, for example, calculating ROAS is super important, as sales cycles tend to be longer and marketing investments can be quite high.
Therefore, knowing exactly how south korea mobile database return each advertising campaign is generating helps a lot in strategies. With ROAS, companies can:
Evaluate campaign efficiency : understanding which ads are generating the most revenue helps you better allocate your marketing budget;
Make informed decisions : Accurate data allows for quick adjustments to marketing strategies;
Increase the attraction of qualified leads : to focus on campaigns that generate a high ROAS;
Justify investments : proof that campaign investments were in fact important for the company's results.
This will be the difference between spending or investing money in strategies that actually contribute to business growth. Here are some examples of channels that can be measured with this metric:
Facebook Ads;
Google Ads;
Instagram Ads;
LinkedIn Ads.
For B2B companies, for example, calculating ROAS is super important, as sales cycles tend to be longer and marketing investments can be quite high.
Therefore, knowing exactly how south korea mobile database return each advertising campaign is generating helps a lot in strategies. With ROAS, companies can:
Evaluate campaign efficiency : understanding which ads are generating the most revenue helps you better allocate your marketing budget;
Make informed decisions : Accurate data allows for quick adjustments to marketing strategies;
Increase the attraction of qualified leads : to focus on campaigns that generate a high ROAS;
Justify investments : proof that campaign investments were in fact important for the company's results.
This will be the difference between spending or investing money in strategies that actually contribute to business growth. Here are some examples of channels that can be measured with this metric:
Facebook Ads;
Google Ads;
Instagram Ads;
LinkedIn Ads.