Brand awareness campaigns focus on getting people

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Remembering your brand is a key step in building your reputation in the travel industry . Most people aren’t going to search for a destination and pick a random brand they’ve never heard of. If they don’t know you yet, they might take the time to research your references, compare your business to the competition, and gain a little trust before booking a trip.

People want to travel with an agency they know, not a stranger who might lose their luggage along the way. Building awareness is also about building brand loyalty. People like to return to places they’ve hong kong phone number data been happy with, and if they’ve had a memorable vacation with you, they’re likely to come back again. Use PPC awareness campaigns to tell your brand story, to introduce you to the hard-working people behind the scenes, and to make people familiar with your travel agency, hotel, or guesthouse.

When PPC brand awareness campaigns are used in conjunction with other activities (such as giveaways or discount vouchers), you can focus your promotion on multiple fronts at once and ultimately better keep your brand at the forefront of your audience’s attention. In the travel industry, this can be an important part of generating high-quality traffic with high conversion rates.

Discovery campaigns
Discovery campaigns are part of the Google Ads content network . This means they don't appear in search results, but on partner websites and services. Ads on the Google content network reach a different audience than PPC search ads and are a great way to increase brand awareness.

Why should travel businesses use content ads to promote their business? Especially because Discovery ads are great for generating interest and attracting new customers.

Discovery PPC campaigns for travel are particularly attractive because of their visual component . Eye-catching images of holiday destinations speak for themselves - especially in this day and age when many people are eager to travel again. Compelling visuals are an effective way to grab someone's attention. Who wouldn't be captivated by a picture of a beautiful Maldivian beach in the current inclement weather? An eye-catching image allows your audience to imagine themselves in the location and can even pique their interest before they even read the text.