Marketing and innovation: what has your company been doing?
Posted: Thu Feb 20, 2025 6:16 am
There was a time when innovation was something that could be planned in some way. We saw very little new happening, innovation could be left for next year, for the future version. And sometimes, not even that. Suddenly, things changed so much that we didn't even talk about globalization anymore. Whether it was mobile or not stopped being a debate. Innovations appeared in droves, from all sides, and were no longer restricted to big brands or institutions; they could now be born from the mind and hands of anyone, even from the backyard. And soon they were displacing big businesses that had been established for years.
“Innovation is necessary,” is what I have portugal mobile database everywhere. In the companies I go to to give some kind of lecture or training, I see people eager to find a different way of doing things. Many of them have already felt that they need to change, before the worst happens. But many others still sit around doing the same thing every day, like a transport company in my city, whose model seems to have been the same since 1970, leaving consumers extremely irritated with its terrible service model.
>> Recommended reading: What kind of innovation do you want (or can have) in your company?
For some people, talking about innovation is synonymous with something very difficult. It seems that in order to innovate, in their minds, you really need to create something new and grand, something restricted to the minds of a few geniuses and almost impossible to make happen. In this way, they can go crazy looking for the idea that will save the country that will make them recognized as the man or woman who finally changed the course of the business.
But the truth is that many people forget that it doesn't matter exactly how, it is necessary to innovate. And this innovation does not need to come from a glorious feat, but from a small thing that was changed in everyday life and managed to improve a process, facilitate a purchase, reduce bureaucracy in the delivery of a document. Which, at the end of the day, actually delivered value to the customer of that business.
“Innovation is necessary,” is what I have portugal mobile database everywhere. In the companies I go to to give some kind of lecture or training, I see people eager to find a different way of doing things. Many of them have already felt that they need to change, before the worst happens. But many others still sit around doing the same thing every day, like a transport company in my city, whose model seems to have been the same since 1970, leaving consumers extremely irritated with its terrible service model.
>> Recommended reading: What kind of innovation do you want (or can have) in your company?
For some people, talking about innovation is synonymous with something very difficult. It seems that in order to innovate, in their minds, you really need to create something new and grand, something restricted to the minds of a few geniuses and almost impossible to make happen. In this way, they can go crazy looking for the idea that will save the country that will make them recognized as the man or woman who finally changed the course of the business.
But the truth is that many people forget that it doesn't matter exactly how, it is necessary to innovate. And this innovation does not need to come from a glorious feat, but from a small thing that was changed in everyday life and managed to improve a process, facilitate a purchase, reduce bureaucracy in the delivery of a document. Which, at the end of the day, actually delivered value to the customer of that business.