Email Click Through Rate
Posted: Thu Feb 20, 2025 5:40 am
The click-through rate metric represents the percentage of people who clicked on a given link in an email sent out of the total number of people who received the email.
You can also map the CTOR metric (Click-to-open rate), which differs from the previous one by identifying the percentage of people who clicked on a given email based on the number of people who opened it.
Why is it important?
Monitoring this percentage helps you canada mobile database the level of engagement of your leads, topics that engage them the most, and infer hypotheses about how far people usually scroll down the email screen, so you can adjust the size of your content.
Rate of return
The return rate is the percentage of a given group of people who interact with your content again, such as filling out a form, within a set period.
Why is it important?
This rate serves to qualify the materials, observing which ones had a higher return rate and trying to understand why.
Pageviews
These are the page views of a website or blog. This metric differs from visits, as a visit can have more than one pageview on the same page, varying according to the times a user accessed it.
Why is it important?
Mapping pageviews helps you identify the most visited pages on your website or blog. This provides insights into what types and topics of content you should focus on and what you can do to improve pages with fewer pageviews.
Unique users
A unique user is a visitor who, if he has already entered a certain website and had a cookie installed on his computer, will be counted as the same visitor on different occasions.
You can also map the CTOR metric (Click-to-open rate), which differs from the previous one by identifying the percentage of people who clicked on a given email based on the number of people who opened it.
Why is it important?
Monitoring this percentage helps you canada mobile database the level of engagement of your leads, topics that engage them the most, and infer hypotheses about how far people usually scroll down the email screen, so you can adjust the size of your content.
Rate of return
The return rate is the percentage of a given group of people who interact with your content again, such as filling out a form, within a set period.
Why is it important?
This rate serves to qualify the materials, observing which ones had a higher return rate and trying to understand why.
Pageviews
These are the page views of a website or blog. This metric differs from visits, as a visit can have more than one pageview on the same page, varying according to the times a user accessed it.
Why is it important?
Mapping pageviews helps you identify the most visited pages on your website or blog. This provides insights into what types and topics of content you should focus on and what you can do to improve pages with fewer pageviews.
Unique users
A unique user is a visitor who, if he has already entered a certain website and had a cookie installed on his computer, will be counted as the same visitor on different occasions.