Societal marketing x social marketing

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Due to the similarity between the terms, it is common for there to be confusion between societal marketing and social marketing.

The difference between them is that societal marketing is applied in for-profit companies that want to incorporate their values ​​and missions into their daily operations.

Therefore, marketing objectives are austria mobile database up from the moment of strategic planning, so that there is continuous involvement of communication with social media, in regular projects throughout the annual schedule.

In turn, social marketing is seen in entities whose main purpose is to defend the environment and promote sociopolitical well-being, such as non-governmental organizations.

Therefore, social marketing focuses its work on periodic projects, with a beginning, middle and end, while societal marketing activities are permanent, improving the relationship with the community and its target audience.