Augmented marketing is the use of technology to improve the productivity of marketing professionals with digital tools that imitate humans, such as chatbots and virtual assistants.
This point refers to how we can poland mobile database relationships between humans by taking advantage of technology. The adoption of these digital tools will improve relationships between people, provide detailed information, provide new channels of contact and care to connect people.
Agile Marketing
Agile marketing – which is structured based on the concepts of agile methodology – is the construction of decentralized and multifunctional teams to conceptualize, design, develop and validate marketing products and campaigns.
Organizational agility to deal with the ever-changing marketplace becomes the second critical discipline that companies must master.
According to McKinsey research on marketing teams, there is a tendency for these teams to be increasingly made up of interdisciplinary talent, from areas ranging from communications to technology, allowing people with different skill sets and experiences to collaborate.
These teams must also be agile, multifunctional, co-located and relatively autonomous, capable of executing unique and focused objectives. This combination of factors is important for creating tests and experiments of content formats, campaigns and services offered, bringing a touch of innovation to marketing, always thinking of different alternatives for those who will use the final product.
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