Brand Tone: 3 Steps to Creating a Strategy

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The right Tone of Voice can help you differentiate yourself from your competitors and make your customers more loyal. But when it comes to developing a strategy, it can seem long, complicated, and confusing.

Tone of voice is also important when armenia mobile database with customers. That's why Chat2Desk has written a step-by-step guide to help you create a Tone of Voice strategy that you can apply to any brand.

Content
What is Tone of Voice
Why do you need Tone of Voice?
Three stages of strategy creation
Step 1. Collecting information
Step 2. Developing a strategy
Stage 3. Implementation
Tips and tricks
What is Tone of Voice
Tone of Voice or brand tone is the manner of communication with clients in written or oral form. Usually, these are uniform rules of communication with clients in any channel - in correspondence, by phone, at the checkout or reception.

The Tone of Voice also includes the concept of "brand voice". It helps convey the brand's personality through words, voices values ​​and goals. Voice is important in any verbal content: blog articles, sales manager letters, advertising, video instructions, etc.

Let's look at voice and tonality using the example of two different companies offering discounts to customers.