Sales Page: Designing and Writing to Sell
Posted: Wed Feb 19, 2025 10:57 am
Should sales pages have different characteristics than landing pages or can they be equivalent and have the same content?
Are there any strategies or tricks to get into the world of your ideal customer?
What is the difference between effective writing for a sales page and effective writing for a sponsored Facebook post?
Should the sales page be the home page?
If you have an Etsy store, do you have any tips for making your Etsy listings attractive?
How do you create sales payroll if you are selling antiques and you are selling hundreds of them?
How can a template like this be applied to a blog (e.g. cooking) or to a hospitality facility?
Writing sales pages for your products and services keeps you awake at night? Together we'll look at how to design and write content that works: content that highlights your strengths, meets your customers' needs, and together creates interesting, enjoyable, and compelling sales pages.
What is a Sales Page?
A Sales Page is nothing more than a sales page. A page that is part of the structure of your site and that corresponds to an item in your menu that can be visited and consulted.
It is important that each product or service you include on your site has a dedicated sales page, but even more important is that it describes the product in terms of benefits for your customers. Sales pages should talk about the needs and requirements of customers rather than the company and products. They should be a point of reference for those who have a need to be solved.
Watch the webinar
Let's see together with Daniela Scapoli , Content Writer and Editor who has been malta mobile database writing texts for websites, blogs and newsletters for years, how to transform the pages of your site into pages that really sell.
Browse or download Daniela Scapoli's presentation
Sales Page: Design and Write to Sell from SiteGround.com
As always, I ask you to comment on the webinar, so that I can get feedback on how it went and how you would like the next ones to be. Feel free to make suggestions and request future topics you would like to see covered. I recommend that you also take a look at our other webinars and follow us on the SiteGround Italia YouTube channel .
Note: as usual there were so many of you that we couldn't answer everyone. We forwarded the questions to Daniela and below you can find her answers.
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Should sales pages have different characteristics than landing pages or can they be equivalent and have the same content?
Generally speaking, in terms of content, you can consider them equivalent (even a sales page can be a landing page): generally, landing pages do not appear in the site navigation menu and do not have a menu, because they have to keep people on the page. They are pages on which you land from advertising campaigns of various types and can have the goal of collecting data, often in exchange for an incentive such as a free ebook.
If you are interested in learning more about landing pages, I recommend (in English) The Landing Page Cookbook by David Oudiette. Also watch the Siteground webinar Create fantastic landing pages with the new WordPress editor
Are there any strategies or tricks to get into the world of your ideal customer?
There are many of them and at many levels of refinement: to start, I recommend you look for information on the empathy map, with a Google search you will find many useful examples on how to use it
What is the difference between effective writing for a sales page and effective writing for a sponsored Facebook post?
Writing shorter, more engaging texts is often more difficult than writing sales pages: it takes a bit of practice to condense into a few words the reasons why people who see your post should do what you're asking them to do and what benefits they will get from it, but keep this point of view firm to avoid reducing your post to a simple and more sterile description of your offer. Even in a short post, you can open by clarifying who you're addressing, develop your text around the "pain points" and then close with a well-formulated call to action.
Are there any strategies or tricks to get into the world of your ideal customer?
What is the difference between effective writing for a sales page and effective writing for a sponsored Facebook post?
Should the sales page be the home page?
If you have an Etsy store, do you have any tips for making your Etsy listings attractive?
How do you create sales payroll if you are selling antiques and you are selling hundreds of them?
How can a template like this be applied to a blog (e.g. cooking) or to a hospitality facility?
Writing sales pages for your products and services keeps you awake at night? Together we'll look at how to design and write content that works: content that highlights your strengths, meets your customers' needs, and together creates interesting, enjoyable, and compelling sales pages.
What is a Sales Page?
A Sales Page is nothing more than a sales page. A page that is part of the structure of your site and that corresponds to an item in your menu that can be visited and consulted.
It is important that each product or service you include on your site has a dedicated sales page, but even more important is that it describes the product in terms of benefits for your customers. Sales pages should talk about the needs and requirements of customers rather than the company and products. They should be a point of reference for those who have a need to be solved.
Watch the webinar
Let's see together with Daniela Scapoli , Content Writer and Editor who has been malta mobile database writing texts for websites, blogs and newsletters for years, how to transform the pages of your site into pages that really sell.
Browse or download Daniela Scapoli's presentation
Sales Page: Design and Write to Sell from SiteGround.com
As always, I ask you to comment on the webinar, so that I can get feedback on how it went and how you would like the next ones to be. Feel free to make suggestions and request future topics you would like to see covered. I recommend that you also take a look at our other webinars and follow us on the SiteGround Italia YouTube channel .
Note: as usual there were so many of you that we couldn't answer everyone. We forwarded the questions to Daniela and below you can find her answers.
Login email sent!
Subscribe for
more great content!
Sign up to receive our monthly newsletter with the latest helpful content and SiteGround deals.
Sign up
Should sales pages have different characteristics than landing pages or can they be equivalent and have the same content?
Generally speaking, in terms of content, you can consider them equivalent (even a sales page can be a landing page): generally, landing pages do not appear in the site navigation menu and do not have a menu, because they have to keep people on the page. They are pages on which you land from advertising campaigns of various types and can have the goal of collecting data, often in exchange for an incentive such as a free ebook.
If you are interested in learning more about landing pages, I recommend (in English) The Landing Page Cookbook by David Oudiette. Also watch the Siteground webinar Create fantastic landing pages with the new WordPress editor
Are there any strategies or tricks to get into the world of your ideal customer?
There are many of them and at many levels of refinement: to start, I recommend you look for information on the empathy map, with a Google search you will find many useful examples on how to use it
What is the difference between effective writing for a sales page and effective writing for a sponsored Facebook post?
Writing shorter, more engaging texts is often more difficult than writing sales pages: it takes a bit of practice to condense into a few words the reasons why people who see your post should do what you're asking them to do and what benefits they will get from it, but keep this point of view firm to avoid reducing your post to a simple and more sterile description of your offer. Even in a short post, you can open by clarifying who you're addressing, develop your text around the "pain points" and then close with a well-formulated call to action.