"The important thing is to try!" Interview with Metamorphose's owner, Mr. Matsuoka
Posted: Wed Feb 19, 2025 10:50 am
This time, we will introduce some cases of customers who use live commerce, and we have launched "WITH EC" as a place for EC operators to gather information and to share their thoughts. We hope you will make use of it.
For the first episode, we spoke with Mr. Matsuoka, the owner of Metamorphose Inc., which operates an e-commerce site for "Gothic Lolita" and "Lolita" fashion, which have become representative of Japan's fashion styles and are spearheaded by Kyary Pamyu Pamyu.
---Thank you for your time today.
Thank you very much.
---First of all, I'd like to ask you about what led to you starting the company. What made you decide to start this business?
Actually, I wasn't involved in this business at henan mobile phone numbers database first. My wife and the designer who was the founder of this company were the two who started this company. My wife originally ran a small fabric store in Katsura, Kyoto, and the previous designer there graduated from a fashion school and made his own clothes. In the past, there was a store in a commercial facility called Est One that sold clothes made by individual designers, in a sort of rental box style, on consignment. I would bring my own creations there, sew them myself, and make two or three outfits a month. I would come there to buy fabric to make those outfits. My wife also worked at a fabric store in a satellite city, so she made simple clothes for the wives in the neighborhood.
---Is it like it's custom-made?
That's right. We were doing something like custom-made, and then the designer who was at the time of the company's founding came to my wife to buy clothes, so she asked, "What are you doing?" and that's how we started. We make clothes that are like subculture, but they are special clothes, so as we went along, we started talking about how this genre is interesting. At first, we wholesaled our products to a few select shops in Laforet in Tokyo, but it was about the third year after we started. At Marui in Shinjuku, there is a store called Marui One, which still exists today, and there are various departments within Marui, and we were asked to create an area that gathers only cutting-edge items called One, and gathers sections like ours.
For the first episode, we spoke with Mr. Matsuoka, the owner of Metamorphose Inc., which operates an e-commerce site for "Gothic Lolita" and "Lolita" fashion, which have become representative of Japan's fashion styles and are spearheaded by Kyary Pamyu Pamyu.
---Thank you for your time today.
Thank you very much.
---First of all, I'd like to ask you about what led to you starting the company. What made you decide to start this business?
Actually, I wasn't involved in this business at henan mobile phone numbers database first. My wife and the designer who was the founder of this company were the two who started this company. My wife originally ran a small fabric store in Katsura, Kyoto, and the previous designer there graduated from a fashion school and made his own clothes. In the past, there was a store in a commercial facility called Est One that sold clothes made by individual designers, in a sort of rental box style, on consignment. I would bring my own creations there, sew them myself, and make two or three outfits a month. I would come there to buy fabric to make those outfits. My wife also worked at a fabric store in a satellite city, so she made simple clothes for the wives in the neighborhood.
---Is it like it's custom-made?
That's right. We were doing something like custom-made, and then the designer who was at the time of the company's founding came to my wife to buy clothes, so she asked, "What are you doing?" and that's how we started. We make clothes that are like subculture, but they are special clothes, so as we went along, we started talking about how this genre is interesting. At first, we wholesaled our products to a few select shops in Laforet in Tokyo, but it was about the third year after we started. At Marui in Shinjuku, there is a store called Marui One, which still exists today, and there are various departments within Marui, and we were asked to create an area that gathers only cutting-edge items called One, and gathers sections like ours.