Common Holiday Marketing Mistakes
Posted: Wed Feb 19, 2025 10:21 am
As the holiday season approaches, the world becomes more lively and the market becomes more competitive. Now is the time to think about your holiday marketing strategy to match this business opportunity.
Email is one of the ways to deliver friendly customer service in content marketing. Although it is an efficient method, there are some common mistakes that come with the email format. To be successful in the most important holiday marketing of the year, avoid the following mistakes.
1. Holiday marketing without a plan
Have you been paying attention to your calendar lately? If you've forgotten that the holidays are just around the corner, it's time to start planning now. Your business could be hurting customers who are looking for up-to-date holiday content if you don't have it ready.
Here are some ideas to consider:
Think of creative holiday themed email templates.
Create a special landing page just for popular products of this season.
Upload videos that inspire your customers.
Decorate your social media accounts with holiday graphics and respond to customer inquiries more frequently than usual.
2. Don’t customize
If you have a customer's email address, you should 1000 mobile phone numbers database have some information about them, such as whether it is their first purchase. If they have a purchase history, you can write an email introducing products that you think they might be interested in based on that information.
This kind of customization is something that only small and medium-sized businesses can do. That's why you should definitely make use of it. Divide your customers into several groups and conduct marketing to each group. Even if you simply separate those who have purchased before and those who don't, you will be able to send appropriate information to each customer.
3. Not using mobile
A survey has shown that 40% of sales on Black Friday 2013 were made through mobile phones. And there is no doubt that this trend will continue to increase.
Here are some points to keep in mind when doing business using mobile phones.
The content can be accessed from any device.
Landing pages are easily viewable on mobile.
Mobile makes it easy to go from email to purchase.
These are things that we absolutely cannot afford to overlook. Considering the future penetration rate of smartphones, if it is difficult to purchase from a mobile device, unfortunately, we will lose out in the competition.
Email is one of the ways to deliver friendly customer service in content marketing. Although it is an efficient method, there are some common mistakes that come with the email format. To be successful in the most important holiday marketing of the year, avoid the following mistakes.
1. Holiday marketing without a plan
Have you been paying attention to your calendar lately? If you've forgotten that the holidays are just around the corner, it's time to start planning now. Your business could be hurting customers who are looking for up-to-date holiday content if you don't have it ready.
Here are some ideas to consider:
Think of creative holiday themed email templates.
Create a special landing page just for popular products of this season.
Upload videos that inspire your customers.
Decorate your social media accounts with holiday graphics and respond to customer inquiries more frequently than usual.
2. Don’t customize
If you have a customer's email address, you should 1000 mobile phone numbers database have some information about them, such as whether it is their first purchase. If they have a purchase history, you can write an email introducing products that you think they might be interested in based on that information.
This kind of customization is something that only small and medium-sized businesses can do. That's why you should definitely make use of it. Divide your customers into several groups and conduct marketing to each group. Even if you simply separate those who have purchased before and those who don't, you will be able to send appropriate information to each customer.
3. Not using mobile
A survey has shown that 40% of sales on Black Friday 2013 were made through mobile phones. And there is no doubt that this trend will continue to increase.
Here are some points to keep in mind when doing business using mobile phones.
The content can be accessed from any device.
Landing pages are easily viewable on mobile.
Mobile makes it easy to go from email to purchase.
These are things that we absolutely cannot afford to overlook. Considering the future penetration rate of smartphones, if it is difficult to purchase from a mobile device, unfortunately, we will lose out in the competition.