Tweet to enter! Participatory campaign

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The campaign was to promote wireless headphones sold by JBL. JBL asked users to share stories of failures they've had with wired headphones (such as dragging a laptop by the headphone wire when standing up, or getting the headphone wire tangled around a dog's neck while trying to keep it company, etc.). To enter, all users need to do is
tweet with the hashtag #CordFail. 100 winners will receive the company's wireless headphones, and the person with the most amazing (or uncool) failure story will receive tickets to the NBA All-Star Game, Coachella Rock Festival, or the Grammy Awards.

The winner will be announced by a Vine celebrity!
The way the best failures were announced was also unique. The announcements were made on Vine by Logan Paul, a celebrity with 5.6 million Vine followers, who demonstrated the failures.
Paul himself has posted several funny failure stories on Vine changsha mobile phone numbers database with his first video being viewed over 9 million times in a month since it was posted. Thanks to Paul's influence, JBL gained 2,200 new followers on Twitter and over 2,000 people applied to the campaign just two weeks after it started.
#CordFail received a huge response, with over 6.4 million total impressions and 680,000 social media engagements (number of likes, shares, retweets, etc.).





The appeal of cross-social networks that create synergy
JBL's campaign used the same hashtag on two separate social media platforms, Twitter and Vine, creating a synergistic effect by getting responses from users of each media.
In addition, by using Paul, a celebrity on Vine, the campaign was shared on other social media platforms that he uses, such as Instagram and Snapchat (a photo sharing app for smartphones), making good use of his influence. Why not consider using cross-social media at the same time?