Overtaking the United States to become the world's largest market
Posted: Wed Feb 19, 2025 10:19 am
Since around 2012, the size of Japan's e-commerce market has surpassed that of the United States to become the largest in the world.
As for the annual growth rate, the e-commerce market has been growing at double digits, as shown in the figure below.
Online shopping has a huge impact on retail
Although retail sales are growing, the impact conduit cn mobile phone numbers database of online shopping cannot be ignored. Shanghai's total retail sales from January to September 2014 increased 8.5% overall compared to the same period of the previous year. However, while online shopping increased 21.7%, department stores decreased 7.1%, GMS decreased 3.8%, and SM decreased 2.9% ( Reference - Shanghai's brick-and-mortar stores experience negative growth - Proposal for a model combining online shopping ).
As Japanese people, how can we get involved in this huge market?
Cross-border e-commerce, or "hai-tao" (purchasing goods from overseas), is also spreading in China.
In 2013, Tmall launched Tmall Global as a cross-border e-commerce service . There are also several store opening agents in Japan. In December of the same year , Kuajingtong was opened in the Shanghai Pilot Free Trade Zone , and it is expected that Chinese users will proactively use cross-border e-commerce to purchase products that are not available in their own country.
Of course, this is only a small part of the information, but it seems that Haitao services will continue to increase in the future beyond the sites introduced here.
As for the annual growth rate, the e-commerce market has been growing at double digits, as shown in the figure below.
Online shopping has a huge impact on retail
Although retail sales are growing, the impact conduit cn mobile phone numbers database of online shopping cannot be ignored. Shanghai's total retail sales from January to September 2014 increased 8.5% overall compared to the same period of the previous year. However, while online shopping increased 21.7%, department stores decreased 7.1%, GMS decreased 3.8%, and SM decreased 2.9% ( Reference - Shanghai's brick-and-mortar stores experience negative growth - Proposal for a model combining online shopping ).
As Japanese people, how can we get involved in this huge market?
Cross-border e-commerce, or "hai-tao" (purchasing goods from overseas), is also spreading in China.
In 2013, Tmall launched Tmall Global as a cross-border e-commerce service . There are also several store opening agents in Japan. In December of the same year , Kuajingtong was opened in the Shanghai Pilot Free Trade Zone , and it is expected that Chinese users will proactively use cross-border e-commerce to purchase products that are not available in their own country.
Of course, this is only a small part of the information, but it seems that Haitao services will continue to increase in the future beyond the sites introduced here.