Marketing changes and trends
Posted: Wed Feb 19, 2025 10:14 am
Communication via social networks and a limited budget
Czechs generally like humor, i.e. it also plays a relevant role in campaigns. Of course, I would advise my colleagues: be able to calculate well = define from which target group of voters, how many need to be obtained, define topics and communicate them. If a marketer is responsible for the strategy, then he must also be able to direct and influence the party leadership. If a marketer is seen in a given party only as a filler for social networks, I would recommend that he go do something else (that is, if this role does not satisfy him). I honestly think that only a fraction of voters read the program. The key is to be able to pull out the main points in the campaign and present them clearly. As for the budget for election campaigns, I think that you can still "play" an interesting campaign even with a smaller budget.
Working from home and hybrid mode: a new benefit that companies are already listening to
Thousands of people have been working from home due to the coronavirus pandemic. Many have become accustomed to this work and have had a hard time returning to their workplaces. Some employees in certain professions are still working this way now, and companies are happy with it. Should working from home be a new benefit? What do companies and employees want?
Many job seekers, including graduates, are now looking for at least some work from home for positions where it's slovenia phone number data possible. The chances of getting it are high, and they definitely don't need to be afraid to ask about it during an interview.
It is clear that some industries are not affected by this topic, because working from home is simply not possible in them. According to Jack Kowalak, CEO of the Czech branch of Randstad, there are over 60 percent of such jobs. “Employers are now considering what other benefits or compensation they will offer to their employees who simply have to be physically present at the workplace,” he says. And then there are the remaining positions that can be done remotely. But do companies want it? And do workers want it?
The coronavirus has temporarily made home office the new standard, but it seems that Czech companies want to return to pre-COVID operations. However, if someone is looking to work from home, they now have many more options than before the pandemic.
Czechs generally like humor, i.e. it also plays a relevant role in campaigns. Of course, I would advise my colleagues: be able to calculate well = define from which target group of voters, how many need to be obtained, define topics and communicate them. If a marketer is responsible for the strategy, then he must also be able to direct and influence the party leadership. If a marketer is seen in a given party only as a filler for social networks, I would recommend that he go do something else (that is, if this role does not satisfy him). I honestly think that only a fraction of voters read the program. The key is to be able to pull out the main points in the campaign and present them clearly. As for the budget for election campaigns, I think that you can still "play" an interesting campaign even with a smaller budget.
Working from home and hybrid mode: a new benefit that companies are already listening to
Thousands of people have been working from home due to the coronavirus pandemic. Many have become accustomed to this work and have had a hard time returning to their workplaces. Some employees in certain professions are still working this way now, and companies are happy with it. Should working from home be a new benefit? What do companies and employees want?
Many job seekers, including graduates, are now looking for at least some work from home for positions where it's slovenia phone number data possible. The chances of getting it are high, and they definitely don't need to be afraid to ask about it during an interview.
It is clear that some industries are not affected by this topic, because working from home is simply not possible in them. According to Jack Kowalak, CEO of the Czech branch of Randstad, there are over 60 percent of such jobs. “Employers are now considering what other benefits or compensation they will offer to their employees who simply have to be physically present at the workplace,” he says. And then there are the remaining positions that can be done remotely. But do companies want it? And do workers want it?
The coronavirus has temporarily made home office the new standard, but it seems that Czech companies want to return to pre-COVID operations. However, if someone is looking to work from home, they now have many more options than before the pandemic.