Let's master Instagram! Campaign examples are rapidly increasing
Posted: Wed Feb 19, 2025 9:59 am
Instagram allows users to easily edit, post and share photos and videos taken with mobile devices such as smartphones and tablets.
Currently, the number of active users (those who use the app at least once a month) has reached approximately 300 million per month. Furthermore, 70% of these users are from outside the United States, and the app is becoming familiar to people all over the world.
Recently, companies that actively use social media have been running many campaigns using Instagram both in Japan and overseas. Here we introduce five of the most popular examples.
1. Marc Jacobs: Holding model auditions
American apparel manufacturer Marc Jacobs has qatar mobile phone numbers database recruited new models for its sister brand Marc By Marc Jacobs on Instagram and Twitter. Applicants can enter by taking a photo of themselves and uploading it with the hashtag #CastMeMarc.
The audition held for the Fall/Winter 2014 season attracted 70,000 applicants from all over the world, and the second audition for the Spring/Summer 2015 season attracted 100,000 applicants. If a campaign is held where anyone can become a model for their favorite brand, it will surely deepen people's attachment to that brand.
Meet the #CastMeMarc Winners (YouTube)
2. Buffalo Wild Wings: Increase customer numbers through events
Buffalo Wild Wings , an American sports bar chain famous for its chicken wings , used the World Cup as an opportunity to run a campaign to attract customers to their stores. Fans who took a photo of themselves watching the World Cup in their store and posted it with the hashtag #Fannerism could win a gift card. Buffalo Wild Wings was the first to use Instagram Direct
, a feature that allows users to send messages and photos to specific people , and was designed to make users feel closer to the restaurant by directly notifying them of their win. The company saw a huge increase in its follower numbers through this campaign, and was successful in attracting customers from the younger generation who are familiar with social media.
Currently, the number of active users (those who use the app at least once a month) has reached approximately 300 million per month. Furthermore, 70% of these users are from outside the United States, and the app is becoming familiar to people all over the world.
Recently, companies that actively use social media have been running many campaigns using Instagram both in Japan and overseas. Here we introduce five of the most popular examples.
1. Marc Jacobs: Holding model auditions
American apparel manufacturer Marc Jacobs has qatar mobile phone numbers database recruited new models for its sister brand Marc By Marc Jacobs on Instagram and Twitter. Applicants can enter by taking a photo of themselves and uploading it with the hashtag #CastMeMarc.
The audition held for the Fall/Winter 2014 season attracted 70,000 applicants from all over the world, and the second audition for the Spring/Summer 2015 season attracted 100,000 applicants. If a campaign is held where anyone can become a model for their favorite brand, it will surely deepen people's attachment to that brand.
Meet the #CastMeMarc Winners (YouTube)
2. Buffalo Wild Wings: Increase customer numbers through events
Buffalo Wild Wings , an American sports bar chain famous for its chicken wings , used the World Cup as an opportunity to run a campaign to attract customers to their stores. Fans who took a photo of themselves watching the World Cup in their store and posted it with the hashtag #Fannerism could win a gift card. Buffalo Wild Wings was the first to use Instagram Direct
, a feature that allows users to send messages and photos to specific people , and was designed to make users feel closer to the restaurant by directly notifying them of their win. The company saw a huge increase in its follower numbers through this campaign, and was successful in attracting customers from the younger generation who are familiar with social media.