How to approach small and large companies?
Posted: Wed Feb 19, 2025 9:53 am
Social networks should therefore be an integral part of the overall marketing strategy of most companies today. Regardless of their size, field of business, or size of media budget.
The size of the company does not have a fundamental influence on the use of social networks. And that is their great advantage. Companies large and small can use them without any fear, but with regard to the overall growth strategy and a meaningfully built plan, which must take into account the size of the target group, budget and, of course, the goals to be achieved through social networks.
Small businesses usually work with a limited budget and must be even more effective. The basis for this is the precise definition of the target group – who it is and which social networks it uses the most. If you work with a limited budget, it is certainly not advisable to have a profile on all possible social networks. You need to determine the most affinity ones and focus on them. For this reason, it is advisable to build campaigns more locally and narrow the target group – choose a suitable social network and limit the audience by geolocation / demographics. Thanks to this, the message within the campaign will reach them with higher frequency. Which is exactly what companies need to “get into people’s heads”. The company will thus effectively address the most affinity target group .
if it is “tapped”, will move a little further – expand it. In addition to paid campaigns, small businesses should also senegal phone number data focus more on working with organics. Yes, we all know that organic (unpaid) reach is not essential these days, but working with the community, collaborating with local users (e.g. local micro-influencers) or being active in selected interest groups should be part of the overall strategy.
On the other hand, large companies can use basically all social networks, but again meaningfully. Given their size, they most likely have the resources, content and options to reach as many people from the target group as possible across channels. Here too, it is necessary to define the target group and the main objectives of the campaign in the beginning, but compared to small companies, large companies can proceed more broadly. Their targeting can be broader and, thanks to a higher budget, they can reach the target group with sufficient frequency in a shorter period of time. Large - multinational companies, on the other hand, must think more about local adaptation of communication. It is certainly not a good idea to use content that was created for the German market, for example, and use it for other countries without any changes.
The size of the company does not have a fundamental influence on the use of social networks. And that is their great advantage. Companies large and small can use them without any fear, but with regard to the overall growth strategy and a meaningfully built plan, which must take into account the size of the target group, budget and, of course, the goals to be achieved through social networks.
Small businesses usually work with a limited budget and must be even more effective. The basis for this is the precise definition of the target group – who it is and which social networks it uses the most. If you work with a limited budget, it is certainly not advisable to have a profile on all possible social networks. You need to determine the most affinity ones and focus on them. For this reason, it is advisable to build campaigns more locally and narrow the target group – choose a suitable social network and limit the audience by geolocation / demographics. Thanks to this, the message within the campaign will reach them with higher frequency. Which is exactly what companies need to “get into people’s heads”. The company will thus effectively address the most affinity target group .
if it is “tapped”, will move a little further – expand it. In addition to paid campaigns, small businesses should also senegal phone number data focus more on working with organics. Yes, we all know that organic (unpaid) reach is not essential these days, but working with the community, collaborating with local users (e.g. local micro-influencers) or being active in selected interest groups should be part of the overall strategy.
On the other hand, large companies can use basically all social networks, but again meaningfully. Given their size, they most likely have the resources, content and options to reach as many people from the target group as possible across channels. Here too, it is necessary to define the target group and the main objectives of the campaign in the beginning, but compared to small companies, large companies can proceed more broadly. Their targeting can be broader and, thanks to a higher budget, they can reach the target group with sufficient frequency in a shorter period of time. Large - multinational companies, on the other hand, must think more about local adaptation of communication. It is certainly not a good idea to use content that was created for the German market, for example, and use it for other countries without any changes.