Potential Customers Additionally a

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The evaluation phase is when they consider whether your offer is truly the best solution to their problem. This is where email marketing is most commonly used to encourage prospects to move on to the next stage, the decision stage. This is another stage where emails are commonly used to deliver offers that create urgency and encourage prospects to convert quickly.


In addition to allowing you to send personalized communication chile telephone number data to your prospects at the evaluation and decision stage, segmentation also allows you to send completely different and customized content to different prospects as they enter your sales funnels through different types of content offers. For example, with segmentation, you can send different sets of emails to prospects who gave their email addresses in exchange for a content offer, and completely different sets of emails to those who signed up for your webinar.



Of course, once you have those addresses, you should run email validation to check how they line up. Drop “No Answer” Sending your marketing communications via an anonymous, no-reply email might make sense from an operational standpoint, but it might not be the best practice from a customer or user experience standpoint.