Here's where your customers might abandon your site: 8 ways to optimize your credit card input
Posted: Wed Feb 19, 2025 9:34 am
On e-commerce sites , customers usually move on to the payment method after entering their personal information.
If they choose to pay by credit card, they need to enter their card information, such as their card number and expiration date. Many customers abandon the site at this point due to insufficient explanation.
This time, we will explain eight EFO improvement points to be careful of when entering credit card information.
1. If payment is by credit card, announce it first
The contents to be entered are announced in text at the top of the form.
It is common for customers to make card payments for the first time, and they often do not have their card on hand. If an explanatory announcement such as "Please have your credit card ready. Please check the details on the back of your card" is displayed at the beginning, customers can have their card ready and concentrate on entering information without any stress.
2. Match the order of items to the cards
When entering credit card information, many customers georgia mobile phone numbers database check the actual card. In that case, you can make the entry process go more smoothly if you match the information on the card with the input fields on the form as much as possible.
(1) Card number
(2) Expiration month
(3) Expiration year
(4) Cardholder name
3. Match the format to the card
Not only the order, but also the format should match the card.
Specifically, the expiration month/year should be expressed as two digits, just like the card, instead of "March" and "2018."
4. Display example
Always display an example of how to enter credit card information.
Another feature of credit cards is that there are many restrictions on the input format, such as half-width numbers and half-width uppercase alphabets. Always prepare an excuse for the
input format. Provide an example of what characters to use, etc.
If they choose to pay by credit card, they need to enter their card information, such as their card number and expiration date. Many customers abandon the site at this point due to insufficient explanation.
This time, we will explain eight EFO improvement points to be careful of when entering credit card information.
1. If payment is by credit card, announce it first
The contents to be entered are announced in text at the top of the form.
It is common for customers to make card payments for the first time, and they often do not have their card on hand. If an explanatory announcement such as "Please have your credit card ready. Please check the details on the back of your card" is displayed at the beginning, customers can have their card ready and concentrate on entering information without any stress.
2. Match the order of items to the cards
When entering credit card information, many customers georgia mobile phone numbers database check the actual card. In that case, you can make the entry process go more smoothly if you match the information on the card with the input fields on the form as much as possible.
(1) Card number
(2) Expiration month
(3) Expiration year
(4) Cardholder name
3. Match the format to the card
Not only the order, but also the format should match the card.
Specifically, the expiration month/year should be expressed as two digits, just like the card, instead of "March" and "2018."
4. Display example
Always display an example of how to enter credit card information.
Another feature of credit cards is that there are many restrictions on the input format, such as half-width numbers and half-width uppercase alphabets. Always prepare an excuse for the
input format. Provide an example of what characters to use, etc.