7. Clean and segment your email list for more targeted campaigns
Posted: Wed Feb 19, 2025 9:33 am
An email list is a good opportunity to generate a lot of new leads. For every dollar you spend on email marketing, you can get a return on investment of around $36. However, you need to take the right approach to get these kinds of results.
For instance, sending emails to fake email addresses will result in a high bounce rate, which in turn reduces your sender reputation. This means that your potential leads’ email providers are more likely to mark your emails as spam. Even if your emails make it past the spam filter, your recipients will probably ignore them if they never really intended to sign up, which could ultimately lead to your messages getting blocked.
In addition, people leave their jobs, change their anhui cell phone number list email addresses, or simply stop using their email altogether. This phenomenon, known as email list decay, also affects your campaigns’ ability to reach their intended recipients.
You can employ a variety of measures to keep spambots and email list decay at bay. Using a reCAPTCHA in your subscriber forms will help verify if email signup was made by a human. You can also use a bulk email verification solution like Voila Norbert to check for fake email addresses.
After you’ve cleaned up your email list, you can start working on segmenting your list. Your list will probably be composed of individuals with varying interests and objectives, particularly if you’re trying to build a diverse customer base. Email segmentation will allow you to create targeted, personalized email campaigns. Here are a few ways to segment your email list:
For instance, sending emails to fake email addresses will result in a high bounce rate, which in turn reduces your sender reputation. This means that your potential leads’ email providers are more likely to mark your emails as spam. Even if your emails make it past the spam filter, your recipients will probably ignore them if they never really intended to sign up, which could ultimately lead to your messages getting blocked.
In addition, people leave their jobs, change their anhui cell phone number list email addresses, or simply stop using their email altogether. This phenomenon, known as email list decay, also affects your campaigns’ ability to reach their intended recipients.
You can employ a variety of measures to keep spambots and email list decay at bay. Using a reCAPTCHA in your subscriber forms will help verify if email signup was made by a human. You can also use a bulk email verification solution like Voila Norbert to check for fake email addresses.
After you’ve cleaned up your email list, you can start working on segmenting your list. Your list will probably be composed of individuals with varying interests and objectives, particularly if you’re trying to build a diverse customer base. Email segmentation will allow you to create targeted, personalized email campaigns. Here are a few ways to segment your email list: