Basics of internal SEO measures

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Last time I wrote about usability, but this time I would like to review SEO measures. Like usability, this is also an item that requires continuous review. SEO measures are, precisely, measures for search engines such as Google.
Search engines collect information on a site every day, and that information and content is evaluated, ranked, and displayed to search users as search results. If the site is ranked highly for the keywords set on the site, the click-through rate from search users will increase, and it will be possible to attract customers from search engines.


There are internal and external SEO measures (search engine optimization), and this time we will look at the basic internal measures that are important for e-commerce sites.

Simply put, internal SEO measures are about conveying to search engines exactly and efficiently, "This page is about this kind of content!!" Search engines collect tag data. Humans do not look at, interpret, and judge each page one by one.
Search engines rank pages comprehensively azerbaijan mobile phone numbers database according to certain criteria, based on the HTML title, page description, keywords, page headings, emphasis tags, links, etc. that they collect.

This time, we will explain the following SEO measures.

URL
title
description
Keywords
h1 to h6 tags (headings)
others


1. URLs should be short and include keywords
The parts of the URL that match the search keywords are displayed in bold, so you should make the URL concise and include the keywords. Use lowercase letters and use hyphens (-) rather than underscores (_).



2. The title is the most important element
The <title> tag is an important part for search engines. Include around two keywords here. Place the keywords at the beginning of the word. Robots seem to consider the beginning of the tag important. However, overuse of keywords is considered fraudulent, so care must be taken. Only around 28 full-width characters are displayed in search results, so keep it within 28 characters, make it a unique title for each page, and do not duplicate it on other pages.