AI and Marketing - How They Can Combine Successfully and Without Risk
Posted: Wed Feb 19, 2025 8:47 am
Artificial intelligence (AI) has emerged as a powerful tool for businesses in many ways, from automating processes to reduce costs, analyzing data to provide financial insights, and more.
But according to McKinsey , marketing is the area where AI’s impact will be greatest, automating tasks and, more importantly, analyzing data to provide insights and create more effective marketing strategies.
But using AI comes with some risks, so companies need to find the right balance italy mobile database between human marketing efforts and using AI to enhance their efforts.
Here we will discuss how this can be done most effectively.
The Role of AI in Marketing
The role of AI in marketing is growing exponentially. AI revenues in marketing are expected to exceed $27 billion globally in 2023 , and that number is expected to grow to over $107 billion by 2028. The top 28% of all businesses are already actively using AI marketing tools.
So what role does AI play in marketing? Its biggest impact comes from its ability to quickly analyze vast amounts of data to provide insights into customers. It can figure out what customers like, where they go online, their purchasing patterns, and what types of messages they respond to.
It can then automatically create targeted, personalized ads on the websites that the customer visits. It can also analyze data across customer segments to determine the types of messages each segment responds to and which channels are most effective at reaching them. This allows marketers to create targeted marketing campaigns for each customer segment.
But according to McKinsey , marketing is the area where AI’s impact will be greatest, automating tasks and, more importantly, analyzing data to provide insights and create more effective marketing strategies.
But using AI comes with some risks, so companies need to find the right balance italy mobile database between human marketing efforts and using AI to enhance their efforts.
Here we will discuss how this can be done most effectively.
The Role of AI in Marketing
The role of AI in marketing is growing exponentially. AI revenues in marketing are expected to exceed $27 billion globally in 2023 , and that number is expected to grow to over $107 billion by 2028. The top 28% of all businesses are already actively using AI marketing tools.
So what role does AI play in marketing? Its biggest impact comes from its ability to quickly analyze vast amounts of data to provide insights into customers. It can figure out what customers like, where they go online, their purchasing patterns, and what types of messages they respond to.
It can then automatically create targeted, personalized ads on the websites that the customer visits. It can also analyze data across customer segments to determine the types of messages each segment responds to and which channels are most effective at reaching them. This allows marketers to create targeted marketing campaigns for each customer segment.