Key points to increasing repeat visit rates
Posted: Wed Feb 19, 2025 8:13 am
In order to increase the repeat customer rate, it is most important to value new customers and turn them into repeat customers. First, you need to get them to become members. The
first step is to appeal to new customers with the site's attractive product lineup, security, trustworthy design, product prices, etc., and get them to become members. Once they
become members and you have a customer list, you can actively approach them. For example, you can promote your products with "free shipping campaigns" and "member point benefits."
In addition, sending regular e-mail newsletters such as letters from staff and updating the site daily with information that is useful to customers, such as how to use products and trivia, will increase the frequency of visits and lead to a higher repeat customer rate.
To summarize, the following four points can be noted.
Attractive front-end products for purchasing products on your own website
Become a member when you purchase a product
Increase repeat business with member benefits
Regular email newsletters and useful content increase iran mobile phone numbers database brand awareness, establish a loyal fanbase, and maintain repeat customer rates.
4. Four features to increase repeat visits
1. Email newsletter sending function
The function that allows for sending emails based on customer data can be used to implement measures such as "distributing special gifts to people celebrating their birthdays."
2. Step mail function
The function that suggests related products to customers who have purchased a product can send emails with related products that have not yet been purchased, based on the analysis function.
3. Subscription feature
A service that delivers products on a regular cycle. Regular purchases are cheaper than regular purchases, there is no need to order every time, and customers receive gifts with regular purchases, which increases the purchase rate.
4. Membership rank function
The member rank function ranks customers according to the number of purchases and the amount of purchases. By ranking members, it is possible to provide discount services.
summary
According to the management guru Drucker, "80% of a company's sales come from repeat customers."
The more repeat customers you have, the more stable your business will be and the faster it will grow.
It is important for an EC site to acquire new customers, but it is also important to have a system and functions that offer member benefits to encourage repeat customers, increase the repeat rate, and turn them into fans of the EC site.
first step is to appeal to new customers with the site's attractive product lineup, security, trustworthy design, product prices, etc., and get them to become members. Once they
become members and you have a customer list, you can actively approach them. For example, you can promote your products with "free shipping campaigns" and "member point benefits."
In addition, sending regular e-mail newsletters such as letters from staff and updating the site daily with information that is useful to customers, such as how to use products and trivia, will increase the frequency of visits and lead to a higher repeat customer rate.
To summarize, the following four points can be noted.
Attractive front-end products for purchasing products on your own website
Become a member when you purchase a product
Increase repeat business with member benefits
Regular email newsletters and useful content increase iran mobile phone numbers database brand awareness, establish a loyal fanbase, and maintain repeat customer rates.
4. Four features to increase repeat visits
1. Email newsletter sending function
The function that allows for sending emails based on customer data can be used to implement measures such as "distributing special gifts to people celebrating their birthdays."
2. Step mail function
The function that suggests related products to customers who have purchased a product can send emails with related products that have not yet been purchased, based on the analysis function.
3. Subscription feature
A service that delivers products on a regular cycle. Regular purchases are cheaper than regular purchases, there is no need to order every time, and customers receive gifts with regular purchases, which increases the purchase rate.
4. Membership rank function
The member rank function ranks customers according to the number of purchases and the amount of purchases. By ranking members, it is possible to provide discount services.
summary
According to the management guru Drucker, "80% of a company's sales come from repeat customers."
The more repeat customers you have, the more stable your business will be and the faster it will grow.
It is important for an EC site to acquire new customers, but it is also important to have a system and functions that offer member benefits to encourage repeat customers, increase the repeat rate, and turn them into fans of the EC site.