Explain the history of your product brand

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It is also important to convey the company overview and history to customers through videos. For example, it is effective to talk about the company's founding, mission, and product features.

When you convey enthusiasm to customers, they can empathize with you and your promotion will be very persuasive. It is important not to just focus on selling, but to convey the specialness of your product.


9. Relationships between customers and company leaders are important
The executive team of a company is the most powerful brand image. Usually, they don't have time to engage with each customer, but many companies still don't do this, so the HR management team in Chicago held a webinar for the executives to explain the importance of direct engagement with customers.

Periscope and Meerkat are great tools for executives tunisia mobile phone numbers database to connect directly with customers, send messages and get timely feedback, and build trust and familiarity with the company.


10. Participate in social media events and contests


Image: Maria Ly

Contest marketing is a game changer. 70% of large companies participate in contests and actively promote their participation in contests. What's more, the contests bring attention to your product, which has a double effect.

Videos are also effective as a tool for communicating information about such social media events. It is a fact that videos attract more visitors than written announcements on websites.