Check for rich snippets

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Once you have created structured data, be sure to check how it is displayed using Google's Structured Testing Tool. It's
easy to use; just paste the URL or source and click the button to check.
However, this tool is only for checking, and it does not actually reflect the data in Google search results immediately. It will only be displayed after Google indexes the page, so it will take some time before it is reflected in search results.

Google's structured validation tool

Google Structured vietnam mobile phone numbers database Testing Tool


Influencer advertising is the next trend after listing ads and SNS ads and is likely to see a boom in 2019, but speaking of influencer marketing on e-commerce sites, live commerce (which has the same name as our solution, but here it means live video broadcasting), which has finally launched in Japan, seems to be a trend in 2018. This also works by having influencers use their influence to affect consumer decision-making.

Speaking of influencer marketing, there was an incredible post the other day.

After an American YouTuber uploaded a video of a Japanese person who committed suicide in the Aokigahara forest in Mount Fuji, he received a strong backlash and criticism from Japanese people, and a campaign to delete his YouTube account has been started on Change.org. Either way, influencer marketing will be a trending keyword in marketing in 2018.


summary
Rich snippets are recommended by Google, so we recommend that e-commerce sites that have not yet set them up do so. For now, they do not boost search rankings, but they can certainly make your site more appealing in search results and are expected to increase click-through rates.
Rich snippets are designed to improve the user experience of searchers, and are a feature that matches Google's goal of "search results that allow searchers to quickly find the information they want to see."