Reach Your 2023 Conversion Goals with These 10 Content and Email Marketing Tips
Posted: Wed Feb 19, 2025 6:41 am
Ask any content or email marketer about the general patterns they’ve seen among customer requests, and you might get a variation of these answers:
Customers need someone who can make their brand look "different."
They want their posts to go viral.
They want to improve their average conversion rate (and reduce their bounce rate).
While we can’t help you with the first two points, we’re pulling back the curtain and sharing some insider tips on conversion rate optimization across all marketing strategies.
In this article, we’ve gathered a variety of actionable insights, SME insights, and egypt mobile database examples that can help you increase your customer conversion rates through your content marketing and email marketing efforts.
Are you ready to take your average customer conversion rate to the next level?
Let's delve deeper into the subject.
1. Speak like a human being
It doesn’t matter if you’re a B2B or B2C company. As long as you have a human customer on the other side of the computer making a purchasing decision, you need to speak like a human being to move them further down the conversion funnel.
People don’t want to interact with a faceless brand or feel like a number on a spreadsheet. A personalized approach works wonders for creating genuine connections and improving the user journey.
And where does this journey begin? The awareness stage – where content like blog posts, whitepapers and e-books thrive.
Meet Ranktracker
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Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
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But in the age of artificial intelligence , how do you write like a human being?
there
Screenshot taken by Juwaria Merchant
Here’s what Ryan Law , CMO of Animalz , has to say:
"Write your articles based on real people. Write conversationally and acknowledge the fact that someone with a pulse—not a corporate automaton—is receiving your marketing copy. Make jokes, share opinions, and tell stories that the reader will relate to. Use your content to elevate your team, not just your corporate brand account."
Ryan says that adhering to these principles will always help you win a sale against a global company. In other words, it’s the secret sauce to conversion rate optimization.
Customers need someone who can make their brand look "different."
They want their posts to go viral.
They want to improve their average conversion rate (and reduce their bounce rate).
While we can’t help you with the first two points, we’re pulling back the curtain and sharing some insider tips on conversion rate optimization across all marketing strategies.
In this article, we’ve gathered a variety of actionable insights, SME insights, and egypt mobile database examples that can help you increase your customer conversion rates through your content marketing and email marketing efforts.
Are you ready to take your average customer conversion rate to the next level?
Let's delve deeper into the subject.
1. Speak like a human being
It doesn’t matter if you’re a B2B or B2C company. As long as you have a human customer on the other side of the computer making a purchasing decision, you need to speak like a human being to move them further down the conversion funnel.
People don’t want to interact with a faceless brand or feel like a number on a spreadsheet. A personalized approach works wonders for creating genuine connections and improving the user journey.
And where does this journey begin? The awareness stage – where content like blog posts, whitepapers and e-books thrive.
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
But in the age of artificial intelligence , how do you write like a human being?
there
Screenshot taken by Juwaria Merchant
Here’s what Ryan Law , CMO of Animalz , has to say:
"Write your articles based on real people. Write conversationally and acknowledge the fact that someone with a pulse—not a corporate automaton—is receiving your marketing copy. Make jokes, share opinions, and tell stories that the reader will relate to. Use your content to elevate your team, not just your corporate brand account."
Ryan says that adhering to these principles will always help you win a sale against a global company. In other words, it’s the secret sauce to conversion rate optimization.