For all aspects of marketing to work and be profitable, we must be able to measure effort against outcome, addressing everything from equipment utilization to results. Otherwise, productivity will decline and it will be harder to justify the expense required for marketing success.
Marketers are unfamiliar with these challenges, made even more difficult by the unforeseen complications that have arisen in 2020. On the process side, marketing teams are overwhelmed with disparate systems and require better collaboration tools. And on the results side, marketers in senior roles struggle to prove marketing value and ROI against broader business goals.
In this challenging environment, Wrike has developed a solution for marketing teams to overcome these common challenges. Wrike’s powerful work management platform allows teams to streamline workflows, review creative processes, and allocate resources for upcoming campaigns. With Wrike for Marketers Performance, this effort to increase team productivity is afghanistan phone number data complemented by the ability to harness the full power of data to monitor and improve marketing activities.
Wrike is the first collaborative work management platform that optimizes digital marketing investment by linking effort to results.
What is Wrike for Marketers Performance and why do you need it?
Companies spend massive amounts on digital marketing across many channels and often have sprawling teams to manage these activities. To function in this environment, teams require instant access to creative assets, progress, and campaign insights. With thousands of advertising, email, and social media platforms, performance insights become siloed and inaccurate.
Desktop image promo promo
However, digital marketing is constantly changing. It only takes 200 milliseconds for an ad auction to complete, and billions of these auctions take place every hour. Therefore, working with time frames of weeks or months is not sustainable for marketing teams.
Wrike for Marketers Performance takes Wrike for Marketers to the next level, incorporating powerful reporting and analytics. We’ve combined the power of our work management platform with essential features for marketing teams, providing a single source of truth and the ability to improve marketing efforts through actionable analytics.
Let's move on and look at these features.
Consolidate data into a single space
Harness the power of data and processes with Wrike for Marketers Performance 2
Did you know that the most popular advertising platforms account for 80% of marketing spend? With thousands of advertising platforms on the market, marketing teams need verified marketing data to track progress and optimize ROI.
Wrike is the only work management platform that efficiently consolidates and normalizes campaign KPIs from 50 popular marketing and advertising platforms. And it enables even non-technical marketers and executives to quickly assess and interpret valuable insights. There’s no need to use valuable tech time or wait weeks for data analysts to sift through data that quickly becomes outdated.
With a few simple steps, you can connect Wrike with insights across your martech, ad tech, social media, and marketing platforms. By combining data from all active campaigns in real-time, marketers have access to unified, up-to-date insights. Teams can collaborate, coordinate, and monitor the performance of all campaigns. With access to valuable data, teams can measure and grow campaigns with a greater focus on performance.
Best analysis
- Board index
- All times are UTC
- Delete cookies
- Contact us