What is recruitment branding?

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Recruitment branding refers to a recruitment strategy for "branding" your company.

With the aim of increasing the number of people who sympathize with the company's philosophy and values, we strategically disseminate information about the company's working environment and culture, the state of employees, actual work, etc. It is expected that this will differentiate the company from its competitors and increase its competitiveness.

1. How to do recruitment branding
We will divide the method of recruitment branding into seven steps and explain them step by step. Make sure you understand the key points of each step to ensure success in recruitment branding.

Step 1 [Organize information] Analyze your company and determine your goals
The first step in recruitment branding is to analyze your company and thailand whatsapp number data organize the information. There are four main pieces of information that you should organize:

・Our company's recruitment challenges

・Our company's vision

・Our core values

・The society that the company wants to realize

It is important that these items are organized from multiple perspectives, not just by the person in charge of recruitment branding. By interviewing your own employees, you can incorporate the voices of the field. In addition, when organizing your company's recruitment issues, you can understand your company's recruitment issues from more multiple perspectives by conducting surveys of external people and job seekers.