When engaging in cross-border e-commerce, many people are faced with the decision of whether to open a store in a mall or to build their own new website. There are advantages and disadvantages to each option.
The key is whether the system can be continually developed, operated in-house or externally, and improved and refined. If this is not possible, opening a store in a mall is probably preferable.
Also, there are many advantages to opening a store in a mall. We have summarized the advantages below.
1. Short term and minimal risk
You can start selling just by registering and applying on the mall site.
For now, you can put your products on the local mall and deliver them via EMS or other methods, and do some marketing to see what kind of products sell.
2. It will attract customers
The biggest advantage of opening a store in a mall is vietnam whatsapp data its ability to attract customers.
If you have your own website, you will have to start from scratch to attract customers. However, since a mall already has a large number of users, you can get immediate results in terms of attracting customers to your store and selling your products.
3. Mall sites are highly reliable
It can be said that the level of trust in online shops overseas is lower than in Japan.
For example, many people have concerns about whether the product will arrive properly or whether returns will be handled properly. However, malls provide ample compensation for such troubles. Users can purchase products from mall sites with peace of mind.
Summary
The Chinese e-commerce market is undoubtedly huge, but for individuals and small and medium-sized enterprises to enter this market requires a great deal of cost, effort, and time. However, if we turn our attention to Southeast Asia, it is still a blue ocean.
The population of Southeast Asia is expected to exceed 700 million in 2030, and the e-commerce market is expected to more than double in the next few years. In this environment, Lazada could become a breakthrough for sales in the Southeast Asian region.
Advantages of opening a store on a mall site
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