Japanese products selling well in China
Posted: Wed Feb 19, 2025 4:26 am
As shown in the table, the most popular Japanese products are household goods such as baby products, diapers, and maternity products. Even before cross-border e-commerce became widespread, this was due to the popularity of Japanese products among consumers who were uneasy about Chinese-made products.
The next best-selling products are cosmetics, especially skin care products. With the abolition of postal taxes in April last year and a reduction in taxes on products that cost more than 100 yuan, it seems that high-end beauty products are selling well.
In the apparel category, baby and children's clothes, underwear, maternity wear, etc. are popular, and in the home appliance category, rice cookers and air purifiers are popular, but the number of items handled is small. In the
"food" category, the main products are snacks and beverages (liquids and tea leaves), such as "Frugra" and "Jaga Pokkuru" (both Calbee), and in the "health food and medicine" category, supplements are the main products, but the number of items handled is small.
China's two largest cross-border e-commerce malls
zu05
China's largest cross-border e-commerce shopping mall usa whatsapp data site is "Tmall International" and "JD Worldwide," which boasts the second highest sales after Tmall. Comparing the two, Tmall International's total sales in 2016 were about 1.5 times that of JD Worldwide.
zu06
Looking at the monthly sales trends for the two companies in 2016, the month where there is a big difference is November. November includes Singles' Day (W11), which shows how influential Tmall events are during this period.
Additionally, JD Worldwide's sales in June far outnumbered Tmall International. This is due to the impact of JD.com's anniversary sale on June 18th.
The key to the overall big difference is the type of marketing carried out during Singles' Day event sales and the like.
zu07
The graph above shows the percentage of best-selling product categories on both Tmall International and JD Worldwide, with Tmall International ranking first in beauty-related, food and health, and maternity and baby products, while JD Worldwide's rankings are maternity and baby, digital products and home appliances, and beauty-related. Maternity and baby products are common on both sites, with Tmall International showing a strong presence in beauty-related products and JD.com showing a strong presence in digital home appliances.
There is a big difference between Tmall and JD.com's regular malls, but when it comes to cross-border e-commerce, the difference is not as big as that between regular malls. Most of the difference is in how to secure consumer behavior on Singles' Day.
In terms of products, Tmall International has increased sales of a wide variety of products, while JD Worldwide has a strong tendency to focus on certain products, such as digital products.
The next best-selling products are cosmetics, especially skin care products. With the abolition of postal taxes in April last year and a reduction in taxes on products that cost more than 100 yuan, it seems that high-end beauty products are selling well.
In the apparel category, baby and children's clothes, underwear, maternity wear, etc. are popular, and in the home appliance category, rice cookers and air purifiers are popular, but the number of items handled is small. In the
"food" category, the main products are snacks and beverages (liquids and tea leaves), such as "Frugra" and "Jaga Pokkuru" (both Calbee), and in the "health food and medicine" category, supplements are the main products, but the number of items handled is small.
China's two largest cross-border e-commerce malls
zu05
China's largest cross-border e-commerce shopping mall usa whatsapp data site is "Tmall International" and "JD Worldwide," which boasts the second highest sales after Tmall. Comparing the two, Tmall International's total sales in 2016 were about 1.5 times that of JD Worldwide.
zu06
Looking at the monthly sales trends for the two companies in 2016, the month where there is a big difference is November. November includes Singles' Day (W11), which shows how influential Tmall events are during this period.
Additionally, JD Worldwide's sales in June far outnumbered Tmall International. This is due to the impact of JD.com's anniversary sale on June 18th.
The key to the overall big difference is the type of marketing carried out during Singles' Day event sales and the like.
zu07
The graph above shows the percentage of best-selling product categories on both Tmall International and JD Worldwide, with Tmall International ranking first in beauty-related, food and health, and maternity and baby products, while JD Worldwide's rankings are maternity and baby, digital products and home appliances, and beauty-related. Maternity and baby products are common on both sites, with Tmall International showing a strong presence in beauty-related products and JD.com showing a strong presence in digital home appliances.
There is a big difference between Tmall and JD.com's regular malls, but when it comes to cross-border e-commerce, the difference is not as big as that between regular malls. Most of the difference is in how to secure consumer behavior on Singles' Day.
In terms of products, Tmall International has increased sales of a wide variety of products, while JD Worldwide has a strong tendency to focus on certain products, such as digital products.