Shocking e-commerce data from 24 countries
Posted: Wed Feb 19, 2025 4:24 am
The Center for International Governance Innovation (CIGI) has released its annual report , the 2017 CIGI-Ipsos Global Survey Report on Internet Security and Trust. The study surveyed 24,225 internet users across 24 countries.
The results can be summarized as follows:
The group of users who have not yet purchased online claim to not trust online shopping sites in the first place, whereas 49% of respondents do trust online shopping. Furthermore, 25% of respondents are extremely averse to online shopping, stating that online shopping is too expensive for them.
Adoption of mobile payments (purchasing from a mobile device) is surprisingly low in developed countries, with only 28% of respondents in Germany, France and Japan using mobile payments. In contrast, Indonesia, China and India are the most active mobile payment users in the world, with over 85% of respondents using mobile payments.
Online shoppers in Japan, Germany and South Korea prefer to shop on their own country's website whenever possible, while online shoppers in Egypt, Hong Kong, the US, Brazil, China, Sweden and South Africa are more likely to shop on cross-border e-commerce sites, where they can buy from other countries' e-commerce sites.
Payment methods using cryptocurrencies such as uk whatsapp data Bitcoin were found to be increasingly popular among online shoppers in Tunisia, Indonesia and Mexico.
59% of respondents said that online shopping saves time, while 51% said that online shopping is convenient, flexible and necessary for their lives.
The top five countries for online shopping from home and home delivery were South Korea, the UK, Germany, India and China.
summary
International e-commerce seems to be gradually gaining popularity. I think this survey has given us a clearer picture of which countries shop on their own country's websites and which countries shop online from overseas. We will regularly post the results of this survey on our blog, and continue to research the potential and future of cross-border e-commerce.
The widespread use of cross-border e-commerce will depend on each country's awareness of Internet security and the safety of online payments, so it is not something that Japanese companies can control alone. However, we should take the reports published by these research organizations seriously and use them as a reference for our own company's future investments.
The results can be summarized as follows:
The group of users who have not yet purchased online claim to not trust online shopping sites in the first place, whereas 49% of respondents do trust online shopping. Furthermore, 25% of respondents are extremely averse to online shopping, stating that online shopping is too expensive for them.
Adoption of mobile payments (purchasing from a mobile device) is surprisingly low in developed countries, with only 28% of respondents in Germany, France and Japan using mobile payments. In contrast, Indonesia, China and India are the most active mobile payment users in the world, with over 85% of respondents using mobile payments.
Online shoppers in Japan, Germany and South Korea prefer to shop on their own country's website whenever possible, while online shoppers in Egypt, Hong Kong, the US, Brazil, China, Sweden and South Africa are more likely to shop on cross-border e-commerce sites, where they can buy from other countries' e-commerce sites.
Payment methods using cryptocurrencies such as uk whatsapp data Bitcoin were found to be increasingly popular among online shoppers in Tunisia, Indonesia and Mexico.
59% of respondents said that online shopping saves time, while 51% said that online shopping is convenient, flexible and necessary for their lives.
The top five countries for online shopping from home and home delivery were South Korea, the UK, Germany, India and China.
summary
International e-commerce seems to be gradually gaining popularity. I think this survey has given us a clearer picture of which countries shop on their own country's websites and which countries shop online from overseas. We will regularly post the results of this survey on our blog, and continue to research the potential and future of cross-border e-commerce.
The widespread use of cross-border e-commerce will depend on each country's awareness of Internet security and the safety of online payments, so it is not something that Japanese companies can control alone. However, we should take the reports published by these research organizations seriously and use them as a reference for our own company's future investments.