Customer contact information — your customers' phone brazil telephone number data numbers, email addresses, and postal addresses IP information — your audience's unique Internet Protocol addresses Website analytics — useful indicators like bounce rate, overall website traffic, and time spent on page Trend data — details about consumer behavior, such as what they like to buy and the brands they prefer.

As you can see, all of this is information that is routinely used in marketing plans and strategies. This is crucial to building a long-term relationship with your consumer base. It also benefits your customers because their shopping experience is more personal and unique. But customers are now more conscious than ever about data collection.