Then of course never trust just one tool
Posted: Tue Feb 18, 2025 10:02 am
With Moz I check the ranking quickly at the beginning, briefly evaluate the Domain Authority and track the positioning over time, distinguishing between local and national positioning, which is very important. in addition to the beloved Google tools and Excel, I am also accompanied by SEMrush (to quickly see the SEO situation of a site), Screaming Frog (to pull down and analyze all the pages that make up a site ) and IBP (for a double check of the average positioning).
The best SEO tool - as old school SEOs like Emanuele and germany telegram data Andrea taught me - is always your own head, but giving yourself a method using the tools is as important as having intuitions and a good overall picture. It's a strange job, full of nuances: the more you accumulate experience, the more you understand that there are no certainties and each case is different, it's true, but that order is needed, a method is needed to be refined gradually but still to be replicated every time, in rational way.
Furthermore, the approach must necessarily be holistic , just as Yoast's latest book suggests . SEO is closely linked to the site (i.e. its usability and the user experience it offers), to the web marketing strategy in a broader sense and also to the brand and business model. Today I would never again optimize a site that is impossible to navigate , that doesn't know what it wants to achieve, with short and poorly structured texts, made in an artisanal way and half broken.
The best SEO tool - as old school SEOs like Emanuele and germany telegram data Andrea taught me - is always your own head, but giving yourself a method using the tools is as important as having intuitions and a good overall picture. It's a strange job, full of nuances: the more you accumulate experience, the more you understand that there are no certainties and each case is different, it's true, but that order is needed, a method is needed to be refined gradually but still to be replicated every time, in rational way.
Furthermore, the approach must necessarily be holistic , just as Yoast's latest book suggests . SEO is closely linked to the site (i.e. its usability and the user experience it offers), to the web marketing strategy in a broader sense and also to the brand and business model. Today I would never again optimize a site that is impossible to navigate , that doesn't know what it wants to achieve, with short and poorly structured texts, made in an artisanal way and half broken.