PinQul is a live commerce app launched in October 2017 by Flatt
Posted: Tue Feb 18, 2025 9:28 am
are introduced in live streams, and you can purchase them while communicating with them as if they were in a live situation.
SHOPROOM
Shop room images
"SHOPROOM" is an app that mainly features live streaming broadcasts by celebrities such as idols, talents, and models. It mainly features broadcasts by talents and models, and in the past has introduced products worn by celebrities in dramas and handled popular products.
Live Shop!
Live shop images
A pioneer of live commerce in Japan, "Live Shop!" is saudi arabia whatsapp data an app that promotes product purchases by livestreaming coordination suggestions, makeup tips, etc., based on the concept of "live streaming x commerce x interactive." Rather than
directly promoting products, many videos are distributed that are more focused on know-how such as makeup techniques and fashion coordination techniques.
BASE LIVE
Base Live Image
BASE Corporation, which operates the BASE platform, began offering "BASE LIVE" in September 2017. Its unique feature is that shops on BASE can introduce their products through live streaming, enabling real-time two-way communication with users who follow the shop. The
service is aimed at the 400,000 shops that use BASE and the 3 million users of shopping apps.
●Live commerce is now being adopted by companies
This year, Japanese fashion companies and others have been making sales using live commerce, which has become quite noticeable. Parco has partnered with the live commerce app "Live Shop!" to have popular influencers visit shops in Fukuoka Parco and broadcast live videos introducing products, leading to purchases.
Seven & i Holdings also introduced products on the e-commerce site "Omni Seven" using the live commerce function of "Live Shop!".
KDDI's live commerce project involved four young actors who learned the know-how of introducing products on TV shopping shows selling products on TV programs and on the e-commerce site "Wowma", competing to see who could sell the most.
●Why did Amazon withdraw?
Amazon launched the interactive TV shopping style "Style Code Live" in March 2016, but ended it in July 2017.
The number of viewers and sales at that time were not disclosed, so it is difficult to say, but it suggests that sales did not increase. However, Amazon has acquired Twitch, the world's largest game streaming platform, and has a live streaming platform, so it may be that they are timing their market launch.
Amazon's withdrawal does not necessarily mean failure. Amazon will not leave the live commerce market, which is becoming more and more active, alone. It will be interesting to see how they re-propose the "experience" of live commerce.
SHOPROOM
Shop room images
"SHOPROOM" is an app that mainly features live streaming broadcasts by celebrities such as idols, talents, and models. It mainly features broadcasts by talents and models, and in the past has introduced products worn by celebrities in dramas and handled popular products.
Live Shop!
Live shop images
A pioneer of live commerce in Japan, "Live Shop!" is saudi arabia whatsapp data an app that promotes product purchases by livestreaming coordination suggestions, makeup tips, etc., based on the concept of "live streaming x commerce x interactive." Rather than
directly promoting products, many videos are distributed that are more focused on know-how such as makeup techniques and fashion coordination techniques.
BASE LIVE
Base Live Image
BASE Corporation, which operates the BASE platform, began offering "BASE LIVE" in September 2017. Its unique feature is that shops on BASE can introduce their products through live streaming, enabling real-time two-way communication with users who follow the shop. The
service is aimed at the 400,000 shops that use BASE and the 3 million users of shopping apps.
●Live commerce is now being adopted by companies
This year, Japanese fashion companies and others have been making sales using live commerce, which has become quite noticeable. Parco has partnered with the live commerce app "Live Shop!" to have popular influencers visit shops in Fukuoka Parco and broadcast live videos introducing products, leading to purchases.
Seven & i Holdings also introduced products on the e-commerce site "Omni Seven" using the live commerce function of "Live Shop!".
KDDI's live commerce project involved four young actors who learned the know-how of introducing products on TV shopping shows selling products on TV programs and on the e-commerce site "Wowma", competing to see who could sell the most.
●Why did Amazon withdraw?
Amazon launched the interactive TV shopping style "Style Code Live" in March 2016, but ended it in July 2017.
The number of viewers and sales at that time were not disclosed, so it is difficult to say, but it suggests that sales did not increase. However, Amazon has acquired Twitch, the world's largest game streaming platform, and has a live streaming platform, so it may be that they are timing their market launch.
Amazon's withdrawal does not necessarily mean failure. Amazon will not leave the live commerce market, which is becoming more and more active, alone. It will be interesting to see how they re-propose the "experience" of live commerce.