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From inbound e-commerce sites to cross-border e-commerce sites

Posted: Tue Feb 18, 2025 8:49 am
by metoc15411
On April 27th, Dentsu announced the results of the "Japan Brand Survey 2018," which was conducted in January and February 2018.
The survey targeted 20 countries and regions around the world, asking about favorable impressions of Japan and intentions to travel to Japan.
According to the survey, Taiwan, Thailand, the Philippines, and Vietnam tied for first place in the "countries and regions that like Japan."


In terms of travel styles for visitors to Japan, "visiting photo spots that look good on social media" ranked high for the second year in a row, with Instagram-worthy places appearing to be the trend rather than food.
In addition, in terms of interests and concerns, "eating Japanese food" was the top answer in all areas in the United States. Looking at these results, it seems that Instagram-worthy tourist destinations, as well as gourmet spots for Japanese food, need to spread information about them on the web and social media, and promote the Japan brand more.
In this article, we will look at website construction portugal whatsapp data for inbound measures, as well as cross-border e-commerce measures.




● The first step in inbound tourism is to create a translation page on your website
The basic approach is to use foreign language websites The number of foreign visitors to Japan in 2017 was 28,690,900. This was a 19.3% increase from the previous year's 24,039,700, and spending reached a record high of 4,416.1 billion yen.
Cosmetics were a popular product, with sales of approximately 28,090 million yen in the single month of October 2017. The most difficult thing for foreigners to say about coming to Japan was "not being able to communicate." It
will be necessary to be more flexible in dealing with this issue, that is, in inbound measures, going forward.

There are various approaches to inbound tourism, such as multilingualizing websites, posters, and flyers, providing foreign language guidance or customer service at hotels, inns, and tourist sites, installing free Wi-Fi, and allowing overseas payment methods.

If you were to ask what should be the first thing a store or company should do to attract inbound tourists, the first thing would be to translate the company's web services and website for foreigners.
First, by creating pages for the site content in different languages, you can simultaneously appeal to foreigners overseas and tourists visiting Japan. Translations are basically in English, Chinese (Simplified characters), Chinese (Traditional characters), and Korean.
Having multilingual translation pages on the top page for your store's address, guide map, menu, news, etc. makes it much easier for foreign tourists to use the site. Also, in order to gain the trust of foreigners on your website, it is important that the translations are accurate, not inaccurate, like the free services available on the Internet.